Attend the Summit and find out from leading International and National employer brand specialists how to define, develop, launch and manage your employer brand to attract and retain the most talented workforce. A differentiated employer brand is a source of sustainable competitive advantage in today's global talent short market.
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers.
Benefits of attending
Get practical advice on how to audit, design, integrate and evaluate your employer brand program
Learn how to leverage your internal and external capabilities for a coherent employer brand strategy
Discover how employer branding is being embraced to retain top talent
Reduce your hiring and turnover costs through smarter talent acquisition and retention practices
Learn how to align your employer brand with your business strategy
Discover how to leverage the latest in technology to attract and retain top talent
Learn how to assess the EVP of your competitors and develop an EVP that differentiates your employment offering
Discover what a world class careers website looks like based on detailed research of ASX150, FTSE150 and Fortune 150 companies
Learn how to leverage emerging web 2.0 technologies to build a talent rich pipeline
Receive the latest information on global trends and challenges in employer branding
Receive the latest global research on Employer Branding
Learn how to engage the CEO and leadership team in the benefits of employer branding and the positive ROI it will deliver to your business
Learn from case studies of leading companies who have built a strong employer brand
This Summit has been designed by industry for industry - learn from Global and National employer branding specialists as we take you on the journey along the employer brand value chain.
Registration includes morning tea, lunch, afternoon tea, refreshments and Summit resources
Summit Takeaways
NEW - Employer Brand resource toolkit complete with questionnaires, audit tools, tips, meeting agendas and strategies to build a strong employer brand. the toolkit contains advice on how to build a business case, how to build partners and choose alliances, how to determine costs and a strategy road map.
Copy of White Paper - Minchington/Thorne Employer Brand Global Index Australian benchmarking study
The fundamentals for identifying the starting point for your employer brand program and numerous strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary employer branding issues
Presentations & Presenters
"Leveraging internal and external capabilities to develop an integrated employer brand strategy" Brett Minchington is an Internationally renowned employer brand strategist and author recently returned from a London, Italy, NZ, Dubai and Asia Employer Brand speaking tour. Brett is the Managing Director of Collective Learning Australia and co-founding partner of Employer Brand International, a global network of employer brand thought leaders providing strategy, research, guidance and thought leadership to individuals and organisations to develop their employer brand to attract and retain talent. Brett's global footprint has included delivering employer branding events in over 10 countries and his work has been published around the world in major newspapers, HR, Management and Marketing publications. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in over 22 countries. His new book, "University means Business" will be published in mid 2008.
"Harnessing old and new media in Employer Branding" Mike Beeley - Born in the UK in 1964 and migrating to Australia in 1989, Mike has spent the last 20+ years helping global and local organisations understand their EVP and how to market their employment proposition to their target audiences through traditional and emerging media. In 1992 Mike started Beeley Callan Advertising, selling it to the global ad agency Euro RSCG in 1997 and then helping them build the operation for 10 years in Australia and overseas to 50 staff and $30m turnover. In 2007 Mike left to start his next venture, ReAgent Employer Marketing, in Brisbane and Sydney with plans to roll out offices across Australia and SE Asia over the next few years. Mike has helped organisations across all industries in the private and public sectors, showing them how to build the skills and resources to ‘farm’ talent through employer branding and talent experience management.
"Building an employer brand that aligns with your corporate and consumer brands" Kellie Tomney is the Executive Manager Recruitment and Branding Strategy for St.George Bank. She developed the St.George Employer Brand and various market leading initiatives to ensure St.George lead the market in talent attraction and acquisition. She also leads the Award winning onsite recruitment team for the Bank. She has always had a passion for people and brands and has worked with great organisational brands across different industries. She started her career with Lion Nathan where she progressed through generalist, specialist and business partner roles and was very much part of the significant cultural transformation that they achieved. After a change of industry and a new challenge, she then took up the role of People Change Manager to set up Shared Services in Qantas Airways Limited, which is still in place today.
"Turbocharge your staff. Employee motivations and employer branding" Stefan Grafe is co-founder and Managing Partner of mext market management consultants, a management consultancy that focuses on research, brand strategy and innovation. Mext have introduced market research based on Morphological Psychology to Australia in 2003 and successfully applied it to a wide range of national and international clients. Before founding mext, Stefan has had a highly successful international career as Creative Director and Strategy Director across Asia-Pacific and European markets, developing award winning creative work and effective brands. His roles include Creative and Strategy Director for Indochina at Bates Hong Kong and Head of Strategy at BBDO Germany as well as Clemenger BBDO. His deep empathy with people combined with a healthy dose of business savvy form the philosophy of his company.
"Leveraging the latest in integrated talent management solutions to attract and retain talent" Heidi Kreuchen operates as the General Manager, Business Development of PageUp People, the experienced leaders in talent management solutions. As the National General Manager, Business Development, Heidi is responsible for overseeing all of PageUp People's Sales and Marketing operations globally. Heidi's experience in HR and recruitment roles spans over 20 years. Heidi has held a number of senior roles for leading companies such as Zurich Financial Services, National Mutual, Federal Express as well as the Managing Director of KHK Consulting Group. Heidi has a Masters in Management (MGSM).
"Engaging the CEO and Executive in your Employer Brand Program" Ken Wood - for 18 years Ken operated as an international corporate trouble-shooter working for several multi–national companies. Born in Sunderland, England, he has worked and lived in Sydney, Singapore, Spain, Perth, visiting approximately thirty countries and now resides with his family in Adelaide. In 2000 Ken established his own consultancy practice, Banyan Management Services Pty Ltd which offers highly specialised consulting in change management for various industries together with mentoring of CEO’s in the field of management and Risk Management. He has a belief that people matter and effective change cannot be accomplished without winning the hearts and minds of an organization. In 2007 he embarked on a major study of generational change in Australia and the effects on business, this study is now complete and he is a well sort out speaker at International and national events on his findings. Ken has just completed his first book called “From Coal Dust to Gold Dust” based on his life and reflections as a corporate trouble-shooter and regularly writes articles for a number of national publications on a range of topics.
"Enhancing your Employer Brand through best practice, integrated career development, performance management and learning and development programs" Craig Aungeris the lead consultant at Pinpoint HRM and been involved in the management, sale, justification, implementation of and consulting on e-Recruitment software since 1999. He worked for two Australian e-Recruitment software vendors, where he was directly involved in more than 30 sales to large companies. Since 2003 Craig has lead more than 20 consulting projects for Pinpoint HRM with some of Australia's largest employers including the Victorian Public Service, NAB and Transfield Services. These projects include recruitment strategy development, e-Recruitment selection and implementation and HR technology integration. His team also assist more than 20 clients (such as Deloitte and Holden) to optimise a range of e-Recruitment systems on an ongoing basis.
"Graduate talent - Global and mobile" Heather Disher started the first nine years of her business life in the advertising industry, agency, television and radio before heading up a Melbourne operation for an Information organisation before she moved to London to manage a global business and then to the USA to set up and run the head office for an IT start up. Heather is now the Country Manager for Universum one of the world's leading employer branding organisations. As thought leaders, Universum assist to drive the industry forward having focused exclusively on Employer Branding for close to 20 years. Universum is a trusted partner to over 500 clients worldwide including many Fortune 100 companies.
"Alife journey" Troy Jones - Managing Director, Lifeworks Media Pty Ltd Troy Jones is co-Founder and Managing Director of Lifeworks Media Pty Ltd the creator of ALife. In conjunction with 45 different industry associations, Alife’s website will be launched soon and supported by mass replicated and distributed DVD-ROMs covering 100 examples of lives and career paths, called "ALife journey". Using engaging and inspiring video, the program demonstrates how these inspirational, everyday Australians take control of their careers and develop themselves. ALife is a free, world first multimedia vehicle, similar in nature to Facebook and Youtube which will distributed to Schools, Universities, TAFE's, RTO's and Youth Organisations Nationally. Troy also founded PNMG, a multimedia & production company which has developed over 50 corporate, Government and school based awareness programs.
"Employment trends in Asia-Pacific" Victoria Bethlehem - Director of People & Development, Vedior Asia Pacific Victoria was born in Malaysia and grew up in Greece before moving to Australia with her New Zealand parents. After completing her studies Victoria worked in the tourism industry for four years before travelling and working overseas for seven years. It was whilst overseas that Victoria joined the recruitment industry and is now in her 14th year. Victoria’s recruitment experience spans across business operations as well as infrastructure. Victoria is at present the Director of People and Development for Vedior Asia Pacific and is responsible for HR strategy, internal recruitment, learning and development and quality functions.
"Leveraging online as part of your candidate attraction strategy" Dawn Tingwell joined CareerOne.com.au in October 2006 and is responsible for sales strategy and execution across the business.Her professional career spans online, newspapers and magazines with a focus on sales management, sales process improvement and customer development.Dawn commenced her career as Senior Account Manager with Reader’s Digest before moving to Fairfax in 1991 where she assumed the role of Deputy Advertising Manager for the Sydney Morning Herald.Over Dawn’s seven years with this company, where she was promoted from National Advertising Manager to Acting Advertising Director, Dawn developed an area of expertise in recruitment/employment advertising.She has successfully helped develop and launch over 14 new or revamped sections of the paper. In 1998 Dawn moved to ACP working as Advertising Publisher AWW and in 2000 to AllAdvantage.com initially in the capacity of Sales and Marketing Director prior to being promoted to the capacity of Managing Director. Prior to commencing with News Limited as Field Sales Strategy Manager, Dawn worked for FPC Courier (who publishes magazines such as 9TO5 and The Wentworth Courier) as Group Advertising Director and Group Publisher – City Titles.
Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Business Unit Managers
About the masterclass
Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees. Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on.
In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:
Discover the latest in world’s best practice Employer Brand Management
Tailor your total employment experience to attract, engage and retain talent
Learn how to audit, design, integrate and evaluate your employer brand program
Learn how to align your Employer Brand program with your business objectives
Identify the key motivators for attracting and retain talent
Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
Identify the key stakeholders who impact on your Employer Brand
Share in the latest development and adoption of Employer Branding worldwide
Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
Discover how leading companies are using the latest e-recruitment systems to manage talent pools
Learn how to sell your employer brand business case to key people in your organisation
Develop an effective dashboard of metrics to cover the total employment experience
Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
Registration includes morning tea, lunch, afternoon tea and refreshments
Masterclass Takeaways
Employer Brand workbook including key strategies and guidelines for developing your employer brand
Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary people issues
About the presenter Brett Minchington is an Internationally recognised employer brand strategist and author. In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>
Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.
Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).
Join us at Brett Minchington's first Masterclass in Adelaide since his 2007-2009 Employer Branding Global Tour to 33 cities in 20 countries. Spend a day with Brett who will share insights of employer branding and social media best practice from around the world and learn how to apply this to your company here in Adelaide.
Researched & designed for CEO's, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
About the Masterclass presenter Brett Minchington, Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding summits, masterclasses and keynoting at conference events in more than 30 cities in 20 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published author in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including `The Economist' and `Business Week.'
Brett has seen first hand hundreds of thousands of dollars being wasted on employer branding programs which deliver very little value to the bottom-line. His approach brings a much needed independent insight into what is best practice and what is best waste! Brett's book "Your Employer Brand attract-engage-retain" has now been sold in more than 42 countries and his new book "Employer Brand Leadership - A Global Perspective" is the most comprehensive book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. Brett has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC and Hewitt. You will leave this masterclass with numerous strategies, tips and case studies on employer branding using 'best practice', which will allow you to hit the ground running on your return to work and avoid the costly mistakes of following the wrong direction.
Bonus employer branding resources
Included in registration fee
NEW - Book - "Employer Brand Leadership - A Global Perspective "- RRP$89
NEW - Career Website Global Best Practice Publication - 2011 International CD-ROM RRP $299
Latest Employer Brand International Global Research Study report - 'The Key Influencers of Employment Choice' CD- ROM RRP $299
MASTERCLASS OUTLINE
TRACK 1 - THE BUSINESS CASE FOR EMPLOYER BRANDING
The current global employer brand landscape and what this means for companies in Australia
A critical issue - the 3 reasons why employer branding is on the leadership radar now more than ever
Myths exposed - 6 common misconceptions about employer branding & the critical truths to rely on instead
Stop wasting money! Common areas companies are wasting time & resources on. Learn what you should be doing differently.
TRACK 2 - BEST PRACTICE IN EMPLOYER BRANDING
Don't get trapped into silo thinking - learn how to link employee engagement with customer engagement, productivity & performance
The critical responsibilities of leadership in employer branding
The 5 employer branding practices outstanding leaders do differently
A new style of leadership is required for the post GFC world - Build leadership strengths using the Employer Brand Leadership Capability FrameworkTM
Assess before spending! - Learn the most effective way to assess the health of your current employer brand using the Employer Brand RoadmapTM
See the complete picture - Brett will show you how to apply the Employer Brand Excellence FrameworkTM to build a sustainable employer brand using 4 easy to follow steps
Learn the 5 key leverage points of social media which will drive your talent attraction and retention
Personalise the employment experience - determine the most effective way to segment your employee population and communicate targeted, engaging, relevant & authentic messages
Learn how to define Your Employer Brand ArchitectureTM to promote your differentiated market positioning
Bringing it all together - learn an effective Employer Brand Management System to align your brand positioning with people management policies, systems and practices
Connect employees to customers to profit - learn how to measure the return on investment of your employer branding activities
TRACK 3 - THE FUTURE FOR EMPLOYER BRANDING
Learn 10 key trends which will drive future workforce sustainability
Understand how to apply the principles of Employer Branding 3.0 using a Model of Brand Advocacy & LoyaltyTM
BEST PRACTICE CASE STUDIES
Learn how top companies are attracting & retaining talent with employer branding: CASE STUDY highlights of best practice employer brand companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo and Vestas Wind Systems
Guest Speakers
Sally Day, Blaze Advertising, General Manager SA "The social media lifecycle – when do you get on where do you get off!" Sally will present and discuss the social media phenomena which has taken off around the world and is now being used as a powerful tool to:
* leverage your employer brand, * build, connect and engagement your talent community and * decrease recruitment and turnover costs.
Using a case study approach from companies who are getting it right Sally will present key learnings which will allow you to get up to speed on the latest social media trends, irrespective of whether you are new to social media or an advance user.
As General Manager of Blaze Advertising in SA, Sally leads a team of people to provide a full suite of advertising, communications and marketing services to the HR and Recruitment Industry. Prior to joining Blaze in early 2010 Sally worked with TMP Worldwide Advertising & Communications and Neville Jeffress Advertising and has over 20 years industry experience. Sally is a hands-on manager of both client relationships and the specialist services offered by Blaze, she is committed to great client service through understanding, strategic thinking and creativity. Sally’s specialises in assisting clients develop and implementation their employer brand strategies including recruitment marketing plans, careers websites, and internal communications strategies that are all built to attract, motivate and retain great talent for employers. Sally is a graduate and member of the Communications Council and she has a reputation in Adelaide for her customer service, enthusiasm and creative thinking. Companies such as SA Government, SA Health, ASC, Adelaide City Council, Anglicare, BHP Billiton and the Local Government Association have all benefited from her advice. Today Sally is focussed in on building the Blaze business and specialist skills in SA while working with organisations to achieve corporate HR objectives in attraction, engagement and using marketing and communication principles. Angela Giacoumis, Founder and Owner Careerlink Training & Recruitment Services "Engaging Your Employees - It’s a win/win situation"
Are your employees fully engaged? Is your business bearing the cost of disengaged staff? Employee engagement is an essential tool in establishing and maintaining a workforce that will not only perform at maximum capacity but will also work from the inside to build your brand. In this engaging session you will learn valuable insights from Angela Giacoumis, a highly motivated and inspiring specialist in employee engagement.
8 Reasons to register for this Masterclass Now!
*Leverage employer branding & social media trends to attract & retain the right talent *Raise employee engagement and convert it into customer satisfaction & profits * Learn how to build & engage a talent community *Create a team of loyal brand ambassadors *Avoid the costly cycle of turnover by developing existing talent *Learn Hi & Lo-touch methods to attract & keep talent who make all the difference to your bottom-line *Become a company others will talk about and look to for best practice *Become an influential leader who brings out the best in your people
CEO’s, Managing Directors, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
About the Summit
Whilst many thought the Global Financial Crisis would increase the supply of available talent, the reality is ATTRACTING and RETAINING talent is still the number 1 issue facing companies of all sizes across all industries in Australia (and Globally!). We have seen during the economic recovery in Australia that the challenges of sourcing, developing and retaining your top talent is only going to get tougher. Employer branding is now at the top of the leadership agenda in leading companies around the world. Many such as IBM, Coca-Cola, Deutsche Bank, Starbucks, Deloitte, etc have now appointed Employer Brand Directors and Managers to manage their employer branding functions. This trend is now evolving into Australian companies.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent, demands for higher levels of customer service and the increasing fragmentation of communications, organisations who effectively manage the convergence of HR, Marketing and Communications to connect employees to customers to profits will be best positioned to meet these challenges head on. In this highly engaging International Summit with Global BRANDS, Global EXPERTS, Global BEST PRACTICE and Local APPLICATION you will:
Share in the latest global developments, research and trends in Employer Branding & Engagement and the implications for leaders in Australia
Learn a practical approach to develop your employer brand strategy from early concept to competitive advantage
Discover the impact of a strong employer brand on customer sales, revenue and growth
The impact of employer branding on employee & engagement & corporate performance
Implementing a employer branding strategy across multiple regions
Discover why the current economic climate is the most critical period for organisations to get their employer brand strategy right
Discover the critical role of leadership in employer branding
Learn how to optimise your internal and external capabilities to build a leading employer brand
Learn how to align people strategies, employee behaviours, and the leadership brand
Learn how to leverage social media to communicate with your target audience
Discover the key linkages between your corporate, consumer and employer brand and how to optimise the value of your brand portfolio to maximise shareholder value
Learn how to define key ROI metrics for your employer brand strategy
Learn how to define, segment, tailor and meet employee expectations across the total employee lifecycle
Learn how to define and engage key stakeholders in your strategy
Discover the lessons learnt from world leading employer brand practitioners and get a head start of your competition
Discover who are the World's benchmark employer brands and what you can learn from them
Learn from real life case studies of how leading companies have improved their financial performance by developing and implementing their Employer Brand strategy
Bonus Summit Take-aways (included in registration fee)
First 10 registrations each for Melbourne and Sydney will receive a copy of "Employer Brand Leadership - A Global Perspective," the world's latest and most comprehensive book on employer branding including 9 employer branding global case studies from brands such as Deloitte, Sodexo, Philips, IBM, UnitedHealth Group, BASF, Vestas, Intuit and AWRI.
Plus Employer Branding Resource Pack on CD-ROM valued at more than $1200
Employer Brand International Global Research Series - 2011 Employer Branding Global Research Study Report ' RRP$299
NEW - Career Website & Social Media Best Practice Publication - 2011 International Edition RRP$299
NEW - Employer Branding Best Practice e-book- A selection of 10 employer branding articles by Brett Minchington which have been published in HR, Marketing and Management publications around the world
Employer Brand International Global Research Series - The Key Influencers of Employment Choice Global Research Study Report' RRP$299
The fundamentals for defining, designing, implementing and evaluating your employer brand strategy and/or numerous tips, tools and strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary people issues
Registration also includes morning tea, lunch & refreshments
About the Presenters - more speakers and topics to be added
“Employer Branding Global Trends and their Implications for Leaders in Australia”
Brett will share and discuss the employer branding global trends driving talent attraction, engagement and retention in companies across the globe and which trends leaders in Australia should embrace if they want to stay competitive in today's workplaces where many of the systems and practices used prior to the GFC are now being reinvented to boost employee and customer engagement. Brett will present a strategic approach to employer branding, how to adapt to a borderless world, and the opportunities of cloud computing and mobile strategies for your employer brand. How the demand for trust & transparency is changing the way companies are engaging key stakeholders and how new models of wealth creation will impact on how you leverage your employer brand in a tight talent market will also be shared. Brett will also share insights and highlights from global case studies presented in his new book, 'Employer Brand Leadership - A Global Perspective.'
Brett Chairman/CEO of Employer Brand International is a global authority in employer branding.Brett's global footprint has included delivering employer branding masterclass and keynoting at conference events in more than 35 cities in 22 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’He has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC, Hewitt, Bankwest, Origin and Australian Wine Research Institute. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in more than 42 countries and his new book Employer Brand Leadership – A Global Perspective is the most comprehensive book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.
Connect with Brett
International Presenter
Heather Polivka, Director of Employer Branding, UnitedHealth Group, a Fortune 20 Company
Heather Polivka has led the development of the United Health Group Employer Brand, from the methodology, through the research and discovery phase, to the creative execution. Heather is rated amongst her industry peers as one of the world's leading Employer Branding Directors.
Most recently, she launched the Unitedhealth Group's benchmark careers website as a key communication vehicle of the brand and is currently working to apply leading consumer marketing practices to UnitedHealth Group’s Employer Marketing and Talent Attraction strategy. Her passion for driving innovation, and her understanding of consumer behavior, was fueled by over ten years of product management with Target Corporation and as Managing Director of Product Marketing with Lenox Group, Inc. “At the end of the day, it is the authenticity and integrity of the brand that will determine the outcome.”
'Your Employer Brand: Is it more than just a logo?'
There’s a lot of talk about employer branding and its importance, but how do you drive adoption and integration with your business practices if people just think it is a logo and a color palette? Heather Polivka, director of employer marketing at UnitedHealth Group, has struggled with these same questions of adoption inside a global, matrixed Fortune 21 company which has 6 outwardly facing businesses. She will walk you through the practices and strategies used to drive adoption of the employer brand throughout her organization. This isn’t a best practice seminar in theory. This is a how-to and work-in-process in reality. You can expect to hear about:
Employer Brand Adoption & Ownership: How to drive adoption throughout your organization by giving up the illusion that you control the brand message
Multi-Business Organization: How to help the businesses understand the benefits of the whole while maintaining its own unique expression of the employer brand
Candidate Adoption: How to drive candidate understanding of your employer brand thru multiple channels including social media, careers website, collateral, communications, and the interviewing process to empower them to make an informed employment choice
Employee Adoption: How to link recognition to brand behavior to business results to measure the effectiveness of your recognition program, the effectiveness of your employer brand, and drive employee adoption to deliver on organizational objectives
Employer Brand via Social Media: How to determine the where, when, and how to launch into the social media space to drive your employer brand message. Hint: It requires more than just opening a Facebook page.
Connect with Heather
Warwick Bowd, National Director - People & Performance at Colliers International
"Managing an Employer Brand in Global and Demographically Diverse Organisations"
Many global and otherwise diverse organisations struggle to shape an employer brand that is truly representative of the variety of markets and sectors within which they operate. Based on experience working with a number of global and multi-faceted companies, Warwick’s presentation will focus on how to build a powerful employer branding framework, that works for both the organisation as a whole and for the various geographies, business units and job families contained within it.
Warwick Bowd brings over 20 years of broad, international experience to the table. He worked as a marketing manager with Microsoft in Asia, the US and the UK before transitioning into strategic human resources consulting and management. He is the current National Director of People & Performance for property services firm Colliers International and was previously Head of Talent Management for Lend Lease. Prior to this he worked as a consultant with Hewitt Associates before launching and managing an employment branding consulting practice at HR services firm Hudson. Connect with Warwick
Victoria Redman, Employer Branding Manager at Deloitte Australia "Letting our employees do the talking"
Social media is all about authenticity; real people, real voices – not marketing spin. That’s why Deloitte, in their use of social media, is encouraging its employees to do the ‘talking’ - with each other, with clients, and with candidates. Victoria will share stories of Deloitte’s experience of using tools including Yammer, Twitter, Facebook and YouTube, to build employee engagement, encourage collaboration and connectivity, and develop brand ambassadors.
Victoria moved from Google UK in 2007 to start up Deloitte Australia’s Employer Branding function. With a background in recruitment, Victoria is responsible for managing Deloitte’s marketing and employment branding activities across the Deloitte talent pool, both graduates and experienced hires. In addition to developing local brand and internal communications, Victoria is a member of Deloitte’s Global recruitment group, developing branding initiatives for the global firm. Social media marketing plays a significant part of Victoria’s role, including managing Deloitte Australia’s strategy and presence on Twitter (@Green_Dot), Facebook and YouTube, and leveraging Yammer for internal recruitment communications and campaigns.
Connect with Victoria
James Wiggins, National Head of Strategy at Blaze Advertising
"Social Media: Keeping your Employer Brand Honest"
James will present and discuss how social media behaviours point to the priority actions in discovering, developing and managing an employer brand. Using a case study approach from companies that are getting it right, this will help you undertake efficient employer brand programs that will:
Provide valuable social media content to connect and engage with your talent community
Decrease recruitment and turnover costs
Increase employee engagement, employee productivity and profitability
With a background in both HR consulting and advertising, James founded Australia’s first employment brand consultancy in 2003. Having been involved in over 100 research-based employer brand programs, he is the region’s most experienced practitioner. He brings insights gained from speaking face to face with literally thousands of employees and candidates in focus groups and has witnessed first-hand the evolution of social media in career decision-making. Jmes now works with organisations to create and manage effective relationships with both candidates and employees that achieve business objectives.
Connect with James
Zrinka Lovrencic, Managing Director, Great Place to Work Australia When a company enjoys the accolade of being included in BRW Best Places to Work list, the one thing you can expect to find is an impressive level of trust in the workplace. So, what are the internal practices that help build these high trust work cultures? Are there some defining traits that other organisations can learn from?
During this session, Zrinka Lovrencic, Great Place to Work Institute Australia will identify some of the key traits of the organisations from their Best Places to Work lists, and explore the practices that propel an organisation towards award-winning levels of trust.
Zrinka Lovrencic is one of the director and one of the management consultants form Great Place to Work Institute Australia. Since joining Great Place to Work Institute Australia in March 2008, Zrinka and her team have formed a relationship with Australia's prominent business magazine BRW, to research the BRW Magazine annual "Best Place to Work" list using the Great Place to WorkR Institute methodology that is used in over 40 countries around the world. Zrinka is a featured speaker on workplace trends and management strategies aimed at improving workplace productivity. Zrinka also works with leaders and managers in a wide variety of industries to assess their workplace culture and support them as they seek to transform their organisations into great workplaces. She brings a creative, dynamic approach to her work, and has extensive experience in all aspects of assessment, analysis, and delivery of results. Zrinka spends most of her time now looking specifically at people practices in both public and private organisations. Prior to joining Great Place to Work Institute Australia Zrinka also was a learning and development consultant, and is a also an accountant.
Connect with Zrinka
Karen Nelson-Field. PhD, Researcher, Ehrenberg-Bass Institute for Marketing Science (University of South Ausralia)
The concept of 6 degrees of separation is now 3!
Are organisations prepared for the social media leap? How are they integrating social media strategy into marketing strategy? What are the impacts for your employer brand strategy?
Karen will deliver a presentation on some recent research on organisational 'current practice' and how organisations are adopting social media into marketing strategy. Then we will run a more informal Q&A session and talk about social media strategy based on what we really know about how buyers behave and how advertising works. Some of this may shock you as it challenges 'typical' social media thinking. We will also discuss key trends for 2011. If you use or are planning to use social media in your employer brand strategy this session will make you re-think your approach.
Dr Karen Nelson-Field is a Post Doctoral Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Karen’s earlier research focuses around traditional media strategy, with a particular focus on the impact of media fragmentation on audience targeting. Her findings have been presented around the world including the European Communications Symposium (Barcelona), the London Business School and the prestigious Wharton Business School.
Karen’s current research centers around social media, with preliminary findings on how organizations integrate social media into marketing strategy presented at the 2010 ESOMAR WM3 (European Society for Opinion and Marketing Research, World Media 3) conference in Berlin. Karen has also has extensive industry experience with over 15 years in senior sales and marketing roles across a broad spectrum of sectors including Tourism, FMCG, Media and Major Retail. This has included management of marketing budgets into the tens of millions.
Connect with Karen
Donald McNeill, Head of Employee Communication, Pinpoint HRM
“Leveraging your Employer Value Proposition (EVP) beyond images and content!”
Donald will present and discuss about having your EVP and employer brand do more than just delivering images and content. Applying your EVP to multiple online and offline touch points can increase the business value of your HR programs. He will talk putting your employer brand to work across the whole of the employee lifecycle and gaining even more return on your investment.
Donald leads Pinpoint's employee communications practice and is based in the Melbourne office. He has approximately 18 years experience in brand, marketing and communication roles and has worked with organisations in developing and implementing brand and communications strategies across a wide range of industries including airlines, utilities, professional services, education, sport, consumer durables and FMCG. Donald has held marketing manager roles in higher education in Australia and New Zealand which have included a significant component of change management.
Since 2007 Donald has focused his marketing communications experience on the employer brand and communications space and has brought this experience to organisations such as Telstra, Foster’s, Minerals Metals Group (formerly Oxiana), VicRoads and Department of Innovation, Industry and Regional Development (DIIRD). His work with these organisations has focused on achieving acquisition objectives, changing culture, enhancing the employment experience , improving engagement, developing talent and leadership and retention.
CEO’s, Managing Directors, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Recruitment Staffing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
Local & International Presenters
About the Summit
Whilst many thought the Global Financial Crisis would increase the supply of available talent, the reality is ATTRACTING and RETAINING talent is the number 1 issue facing companies of all sizes across all industries in Europe (and Globally!). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Research shows optimising employee and customer engagement is more effective for your revenue and profit than having high levels of only one form of engagement.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent, demands for higher levels of customer service and the increasing fragmentation of communications, organisations who effectively manage the convergence of HR, Marketing and Communications to connect employees to customers to profits will be best positioned to meet these challenges head on. In this highly engaging International Summit with Global BRANDS, Global EXPERTS, Global BEST PRACTICE and Local APPLICATION you will:
Share in the latest developments, research and trends in Employer Branding & Reputation worldwide and the implications for leaders in Europe
Learn a practical approach to develop your employer brand strategy from early concept to competitive advantage
Discover the impact of a strong employer brand on customer sales, revenue and growth
The impact of employer branding on employee & engagement & corporate performance
Implementing a global employer branding strategy in Europe
Discover why the current economic climate is the most critical period for organisations to get their employer brand strategy right
Discover the critical role of leadership in employer branding
Learn how to optimise your internal and external capabilities to build a leading employer brand
Learn how to align people strategies, employee behaviours, and the leadership brand
Learn how to leverage social media to communicate with your target audience
Discover the key linkages between your corporate, consumer and employer brand and how to optimise the value of your brand portfolio to maximise shareholder value
Learn how to define key ROI metrics for your employer brand strategy
Learn how to define, segment, tailor and meet employee expectations across the total employee lifecycle
Learn how to define and engage key stakeholders in your strategy
Discover the lessons learnt from world leading employer brand practitioners and get a head start of your competition
Discover who are the World's benchmark employer brands and what you can learn from them
Learn from real life case studies of how leading companies have improved their financial performance by developing and implementing their Employer Brand strategy
Bonus Summit Take-aways (included in registration fee)
All delegates will receive a copy of "Employer Brand Leadership - A Global Perspective," the world's latest and most comprehensive book on employer branding including 9 employer branding global case studies from brands such as Deloitte, Sodexo, Philips, IBM, UnitedHealth Group, BASF, Vestas, Intuit and AWRI.
NEW - Employer Brand Managers' Handbook – 2011 International edition RRP €280
NEW - Career Website Global Best Practice Publication – 2011 International edition RRP €210
Latest Employer Brand International Global Research Study report - 'The Key Influencers of Employment Choice' RRP €210
The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary people issues
Registration also includes morning tea, lunch & refreshments
About the Presenters - more speakers and topics to be added
“Employer Branding Global Trends and their Implications for Leaders in Europe”
Brett will share and discuss the employer branding global trends driving talent attraction, engagement and retention in companies across the globe and which trends leaders in Europe should embrace if they want to stay competitive in a post Global Financial Crisis (GFC) environment where many of the systems and practices used prior to the GFC are now being reinvented to boost employee and customer engagement. He will also share insights into highlights from global case studies presented in his new book, 'Employer Brand Leadership - A Global Perspective.'
Brett Chairman/CEO of Employer Brand International is a global authority in employer branding.Brett's global footprint has included delivering employer branding masterclass and keynoting at conference events in more than 33 cities in 20 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published writer in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including ‘The Economist’ and ‘Business Week.’He has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC, Hewitt, Bankwest, Origin and Australian Wine Research Institute. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in more than 42 countries and his new book Employer Brand Leadership – A Global Perspective is the most comprehensive book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems.
"Social Media - why should we care? -A Best Practice IBM Case Study"
Michael will present and discuss the use of social software and social media as a means to providing a strong employer brand. Delegates will learn from detailed insights of how IBM are leveraging social media both within and outside the corporate firewall including lessons learnt during the journey.
Michael joined IBM in December 2004 as part of the acquisition of Maersk Data – the second largest IT company in Denmark. At IBM, Michael is responsible for the employer branding activities in Denmark from the development of strategic goals to implementation and conversion into action plans and tangible projects. In collaboration with the communications, HR and university relations functions Michael strives to attract and retain the employees needed to secure their future growth.
Michael's professional background is in Human Resource with roles and responsibilities from Human Resource Consultant with hands on projects to strategic roles as Human Resource Partner with a focus on program development. Prior to joining IBM, Michael worked in the Danish Armed Forces with a focus on Leadership training and development.
Matthew Jeffrey, Global Director Employer Brand, Electronic Arts
“Putting the emotion back into EA. Creating a global community of employment brand ambassadors. EA’s story of its revolutionary Employment Brand”
Matthew Jeffery is the Head of Recruitment for Electronic Arts European Studio, EA Tech, Mobile Development, Online and EA Partners. Electronic Arts is the world’s leading independent developer and publisher of interactive entertainment software. EA’s broad portfolio of franchises includes global sports blockbusters from its EA Sports brand including FIFA and Madden NFL. The diverse offering from its EA brand features Need for Speed, Burnout, Spore, Sims and Army of Two franchises, as well as key Hollywood licenses for games including Lord of the Rings, Harry Potter and Superman.
“Microsoft Employer Branding in a new competitive and changing environment”
Yves Grandmontagne has over 20 years of business and human resources background. After having held various business positions in the pharmaceutical industry (Dolisos, Pfizer), he moved to Human Resources to lead a major post-merger reorganization in Pfizer in 2000. He continued his career in HR and held the HR Director position for Pfizer France from 2002 to 2009. After a 6 months experience in Baxter France as interim HR Director, Yves moved to Microsoft France in May 2010. Yves holds a Veterinary Doctor degree from ENV Alfort and a Master's degree in HR from ESSEC Business School.
Valérie Perruchot-Garcia, Internal Communications Director, AXA
"Employees: the first ambassadors of Employer Branding"
Valérie will present and discuss employees as the first ambassadors of employer branding by sharing insights through the following headline topics - Employee engagement: a key asset to maintain and develop - A common Culture: is it a dream or reality? - Collaboration and sharing: is web 2.0 a new driver for internal reputation? - The key role of internal communication on internal reputation.
Valerie Perruchot Garcia is Head of corporate internal communications at AXA. She is also President of the French Association for Internal Communication Professionals (AFCI). Before joining Axa, she had been communications director at Saint-Gobain, corporate communications manager at GlaxoSmithKline and communication manager at Glaxo Wellcome and Roche. She studied at the Centre de Formation des Journalistes and at the Institut d'Etudes politiques de Paris.
Dr. David Kippen, CEO & Chief Strategist, Evviva Brands
“Ignite Passion with your Leadership Brand”
How does the employer brand connect with the group brand? What are the consumer benefits of a great employer brand? Is it possible to create a strong employer brand without considering the marketplace? You probably have an instinctive opinion, but few ask these important questions at the start of their employer brand journey and the answers may surprise you. Every organization developing a brand works to understand the marketplace in which it competes and to differentiate their products or services in that marketplace. Every organization developing an employer brand goes through a similar process-understand the talent marketplace, and differentiate. But few organizations take the essential next step: ensuring that leaders align their behaviors with these internal and external differentiators-and leading by them.
With a background spanning advertising and communications and a client base spanning the globe and including top brands in every sector, Dr. David Kippen is a world-renowned leader in brand strategy. David's past clients include category-leading brands like Ameriprise Financial, Bain & Company, Burger King, Catholic Healthcare West, Chevron, Coca-Cola, Dell, Disney, E.ON, HP, HSBC, General Mills, Intel, Kaiser Permanente, Microsoft, Nokia, Premera Blue Cross, Teva and T-Mobile. David has extensive international consulting experience and regularly presents on brand and communications theory at conferences and at customized seminars for audiences ranging from practitioners to senior executive leadership David has held leadership roles in several top associations that support the HR and communications professions. He is an active member of the Council of Communication Management and has served as President and Chief Executive of the International Association of Business Communicators San Francisco chapter. David holds a Bachelor of Arts in English from San Francisco State University (magna cum laude) and PhD in English (Rhetoric) from the State University of New York at Stony Brook.
"Corporate vs. Employer reputation: how your workplace influences your global reputation"
In this engaging presentation William and Véronique will present and discuss the 7 drivers of reputation, the cultural differences impacting on reputation, the workplace - a key driver of reputation and the link between employer reputation and business.
William advises companies in the management of their reputation from the reputation diagnosis, the definition of strategic priorities to the roll out of action plans.
For 10 years, he has been counselling the top management of companies in building their communication strategy, especially in critical moments of the company’s life cycle. He also coordinates notoriety and opinion programs for French and foreign companies and institutions, particularly of the financial sector. William heads the Advisory & Financial Services practice at i&e. He holds a Master’s degree in international economics from the Sorbonne University and speaks fluent English. He worked previously as a conference manager for the Association for the Monetary Union of Europe.
Véronique Frogé, is the Partner, Head of Employer Branding practice at i&e Management In 2000, Véronique joined i&e, a leading Paris-based counselling and communication group. Prior to i&e, Véronique worked with Danone and the French Olympic Committee. As a specialist in corporate communication, crisis management, HR and internal communication strategy, Véronique has consulted to leading international brands including France Telecom, Pfizer, IBM, Motorola, and public institutions such as the French Social Security. Véronique has a deep understanding of the influences on employee perceptions and employer reputation, and in 2007 was involved in the establishment of i&e Management, a consultancy dedicated to change management, and bridging HR, communication and management. She now leads the HR marketing and employer branding practice with current clients including Orange, Thales, Thomson, Ipsen and Expanscience. Véronique believes a company’s employer brand is largely impacted by leadership behaviours, which have to promote a positive and supportive experience that delivers on the brand promise at each step of the employer relationship.
Job Mensink, Founder brandgiving & former Global Head of Employer Branding, Philips
"Employer Brand Management at Philips - Lessons Learnt!"
Job was global head of Employer Branding for Royal Philips Electronics when he founded brandgiving® in 2010, a small consultancy firm dedicated to Employer Brand and Talent Management. In addition to selected Employer Brand programs for Philips, he is now also working for multinationals like ING Group and TNT Express and Mail.
Before this, Job held various strategy, marketing and business management roles both in Consumer and B2B businesses. He studied Innovation Management at Delft University of Technology and Economics at the Erasmus University in Rotterdam. Mensink is a passionate guest lecturer at various institutes and universities. His aim is to bring the best of HR and Marketing together to create places where people love what they do – and their customers love what they get.
Online credit card payments are in Australian Dollars only - refer the currencyconvertor below to € (Euro) equivalent for the early bird rate of €645 (until 18/10/2009) and standard rate of €745 (from 19/10/2009).
*exchange rate subject to slight market fluctuation.
An exclusive fast paced masterclass packed with global best practice on
Employer Branding, Social Media, Leadership
Brett's first time in Russia as part of his Employer Branding Global Tour which has been to more than 35 cities in 22 countries!
Australia, Belgium, China, Denmark, France, Germany, India, Italy, Malaysia, Netherlands, NZ, Philippines, Poland, Singapore, Russia, South Africa, Sweden, Switzerland, Turkey, UAE, UK and USA
Moscow, Russia
10 February 20119.00am-5.00pm HR Brand Award Ceremony- Address
11 February 20119.00am-5.00pm Employer Brand Leadership Masterclass
Event partners
Spend a day with the world's most published author on employer branding. Brett will share insights of employer branding, leadership and social media best practice from around the world and you will learn how to apply this to your company here in Belgium.
Researched & designed for CEO's, General Managers, Human Resources Directors, Communications Directors, Marketing Directors, Senior Managers of Human Resources, Communications, Marketing, Talent Management, Hiring, Sourcing, Graduate Recruiting, Branding, Line Managers
About the Masterclass presenters
Brett Minchington, Chairman/CEO of Employer Brand International is a global authority in employer branding. Brett's global footprint has included delivering employer branding summits, masterclasses and keynoting at conference events in more than 35 cities in 22 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published author in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including `The Economist' and `Business Week.'
Brett has seen first hand hundreds of thousands of dollars being wasted on employer branding programs which deliver very little value to the bottom-line. His approach brings a much needed independent insight into how to learn from global best practice to ensure your investment is focused on the most valuable initiatives. Brett's book "Your Employer Brand attract-engage-retain" has now been sold in more than 42 countries and his new book "Employer Brand Leadership - A Global Perspective" is the most comprehensive book on employer branding ever published and defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. Brett has consulted to firms on global and national employer brand projects including Siemens, World Vision, PwC and Hewitt. You will leave this masterclass with numerous strategies, tips and case studies on employer branding using 'best practice', which will allow you to hit the ground running on your return to work and avoid the costly mistakes of following the wrong direction.
connect with Brett Minchington
MASTERCLASS OUTLINE
TRACK 1 - THE BUSINESS CASE FOR EMPLOYER BRANDING
The current global employer brand landscape and what this means for companies in Belgium
A critical issue - the 3 reasons why employer branding is on the leadership radar now more than ever
Myths exposed - 6 common misconceptions about employer branding & the critical truths to rely on instead
Stop wasting money! Common areas companies are wasting time & resources on. Learn what you should be doing differently.
TRACK 2 - BEST PRACTICE IN EMPLOYER BRANDING
Don't get trapped into silo thinking - learn how to link employee engagement with customer engagement, productivity & performance
The critical responsibilities of leadership in employer branding
The 5 employer branding practices outstanding leaders do differently
A new style of leadership is required for the post GFC world - Build leadership strengths using the Employer Brand Leadership Capability FrameworkTM
Assess before spending! - Learn the most effective way to assess the health of your current employer brand using the Employer Brand RoadmapTM
See the complete picture - Brett will show you how to apply the Employer Brand Excellence FrameworkTM to build a sustainable employer brand using 4 easy to follow steps
Learn the 5 key leverage points of social media which will drive your talent attraction and retention strategy
Personalise the employment experience - determine the most effective way to segment your employee population and communicate targeted, engaging, relevant & authentic messages
Learn how to define Your Employer Brand ArchitectureTM to promote your differentiated market positioning
Bringing it all together - learn an effective Employer Brand Management System to align your brand positioning with people management policies, systems and practices
Connect employees to customers to profit - learn how to measure the return on investment of your employer branding activities
TRACK 3 - THE FUTURE FOR EMPLOYER BRANDING
Learn 10 key trends which will drive future workforce sustainability
Understand how to apply the principles of Employer Branding 3.0 using a Model of Brand Advocacy & LoyaltyTM
BEST PRACTICE CASE STUDIES
Learn how top companies are attracting & retaining talent with employer branding: CASE STUDY highlights of best practice employer brand companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo and Vestas Wind System
8 Reasons to register for this International Masterclass Now!
*Leverage employer branding & social media trends to attract & retain the right talent *Raise employee engagement and convert it into customer satisfaction & profits * Learn how to build & engage a talent community *Create a team of loyal brand ambassadors *Avoid the costly cycle of turnover by developing existing talent *Learn Hi & Lo-touch methods to attract & keep talent who make all the difference to your bottom-line *Become a company others will talk about and look to for best practice *Become an influential leader who brings out the best in your people
This event is being managed by our partners in Russia, Please email events@collectivelearningaustralia.com if you would like further information or to attend this event.
Join us in Moscow at the luxurious Swissotel from 14-15 September for Russia’s Largest Employer Branding Conference
About the Summit
World's best practice employer branding comes to Russia for the first time!
The 2011 Russian Employer Branding & Engagement Summit will be
Russia’s largest employer branding conference and the first time a major
conference has been designed and developed to bring employer branding
world’s best practice to Russia.
The Summit is being hosted by HeadHunter and Employer Brand International.
International speakers from global companies including IBM, Adidas and Fortune 20 company, UnitedHealth Group will be joined by Brett Minchington,
Chairman/CEO of Employer Brand International and leading companies in
Russia to share, discuss, debate and interact on world’s best practice
employer branding.
The Summit will not only raise awareness of employer branding amongst
the HR and marketing community in Russia, but will provide insights
into global best practice tools, technologies, systems and processes
being used by the world's leading companies to leverage their employer
brand to attract, engage and retain the best talent.
The focus of the 2011 Summit is on a high level of interaction amongst
speakers and delegates with practical application of employer branding
theory using real life case studies. The results of the world’s largest
employer branding research study conducted by Employer Brand
International will be presented at the Summit and Russian leaders will
learn how their region’s development in employer branding compares to
the rest of the world.
Today, most professionals in the field of HR in Russia continue to ask
the question "Why do we need a strong employer brand?" The Summit will
provide answers and solutions to this and many more pressing questions
to ensure Russian companies benefit from the outcomes being experienced
by companies around the world who are adopting the employer branding
concept.
The Summit will be simultaneously translated in Russian and English and
we welcome managers at all levels from companies around the world.
For further details about the Summit please visit the HeadHunter events website
BRISBANE - Thursday 17 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT**** to register your interest in attending in case of a cancellation please click here>
SYDNEY - Tuesday 29 May 2007 - 9am-4pm ****SOLD OUT**** ****SOLD OUT**** to register your interest in attending in case of a cancellation please click here>
MELBOURNE - Thursday 31 May - 9am-4pm ****SOLD OUT**** ****SOLD OUT**** to register your interest in attending in case of a cancellation please click here>
Who should attend Human Resource, Marketing, and Communications Professionals, Hiring Managers, Recruiting Managers, Sourcing Managers, Talent Managers, Business Unit Managers
About the Masterclass Attracting and retaining talent is the number 1 issue facing companies of all sizes across all industries in Australia (and globally). The challenges of sourcing, developing and retaining your top talent is only going to get tougher.
Your Employer Brand is the perception of your organisation as an employer to your existing and prospective employees. Quite simply, companies with a strong employer brand attract and retain talent better than their competitors. All organisations have an employer brand - the challenge is to develop your employer brand so that it provides strategic competitive advantage for the attraction, engagement and retention of talent.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility of talent and the importance of knowledge capture and transfer, organisations who adopt the employer brand concept will be best positioned to meet these challenges head on. In this first in a series of interactive masterclasses to be held in Adelaide, Sydney, Melbourne, Brisbane, Perth, Singapore, Italy, London and NZ in 2007 you will:
Discover the latest in world's best practice Employer Brand Management
Tailor your total employment experience to attract, engage and retain talent
Learn how to audit, design, integrate and evaluate your employer brand program
Learn how to align your Employer Brand program with your business objectives
Identify the key motivators for attracting and retain talent
Determine your attractiveness as an employer to current and future employees using an internationally validated diagnostic tool
Learn how to save on your recruitment expenditure through smarter recruitment advertising and candidate sourcing
Identify the key stakeholders who impact on your Employer Brand
Share in the latest development and adoption of Employer Branding worldwide
Learn how to manage your employer brand using the innovative Employer Brand Excellence FrameworkTM
Discover how leading companies are using the latest e-recruitment systems to manage talent pools
Learn how to sell your employer brand business case to key people in your organisation
Develop an effective dashboard of metrics to cover the total employment experience
Learn from case studies of how leading companies have improved their financial results by developing their Employer Brand
Registration includes morning tea, lunch, afternoon tea and refreshments Masterclass Takeaways
Employer Brand workbook including key strategies and guidelines for developing your employer brand
Copy of Your Employer Brand attract-engage-retain - the world's most comprehensive guide on employer branding
The fundamentals for identifying the starting point for your employer brand program and/or numerous strategies to enhance your existing program
An opportunity to network and share with other professionals focused on contemporary people issues
About the Presenter Brett Minchington is an Internationally recognised employer brand strategist and author. In 2006 Brett delivered keynote addresses, executive briefings and workshops at a number of corporate events around Australia to audiences including managers from the majority of top 100 companies more>
Brett has been invited to conduct employer brand workshops in London in October 2007 with leading UK firms such as MTV, Virgin, Sony and Universal Music. In July 2007 The Singapore HR Institute will be hosting Brett to present the Employer Brand Global MasterclassTM and Director briefings to their members. In Sept 2006 Brett delivered the keynote address at the sold out In Business/SA Great SA Top 100 Companies luncheon.
Brett also writes for a number of leading HR and Management publications around the world more> and in 2006 Brett authored the most comprehensive book on employer branding and the first by an Australian author. The book has sinced been read by managers from companies such as JP Morgan (UK), The McDonalds Corporation (USA), Telstra (Aust), MTV (UK), Deloitte (Aust), Madame Tussauds London (UK), Lion Nathan (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Hodes Group (US), Elders (Aust), Engage (NZ), Australian Football League - AFL (Aust), Serco (UK), Financial News (UK), Origin Energy (Aust), William Buck (Aust), Wesfarmers (Aust) and BHP (Aust).
"Leveraging internal and external capabilities to develop an integrated employer brand strategy"
"Turbocharge your staff. Employee motivations and employer branding"
"Leveraging online as part of your candidate attraction strategy"
Seminar Rates (in Australian Dollars)
employer branding. Brett's global footprint has included delivering employer branding summits, masterclasses and keynoting at conference events in more than 30 cities in 20 countries with thousands of senior leaders from a majority of Global 500 companies. He is the world's most published author in employer branding and his work has been published in newspapers, HR, Management and Marketing publications around the world including `The Economist' and `Business Week.' 
design, to organisation wide integration, to measuring your return on investment. It features 9 previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. 
Sally Day, Blaze Advertising, General Manager SA
Angela Giacoumis, Founder and Owner Careerlink Training 
International Presenter 
Victoria Redman, Employer Branding Manager at Deloitte Australia
Zrinka Lovrencic, Managing Director, Great Place to Work Australia
Donald McNeill, Head of Employee Communication, Pinpoint HRM
Michael Holm Employer Brand Manager 
Matthew Jeffrey, Global Director Employer Brand, 
Yves Grandmontagne, HR Director, 
Valérie Perruchot-Garcia, Internal Communications Director, 
Dr. David Kippen, CEO & Chief Strategist, 
