Products

by Brett Minchington (MBA)

SOLD OUT - 2nd Edition to be published 2012.

For Brett's new book please click here>

Sold in over 42 countries including USA, UK, Australia, Dubai, Hong Kong, China, Denmark, Sweden, Germany, New Zealand, Slovenia, France, Canada, Sth Africa, Belgium, Brazil
Minchington.B, A World first in Employer Branding - Join the growing list of readers including Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust), Universum (Asia, Europe, US), Madame Tussauds London (UK), Hudson Global (Aust), CIPD (UK), Lion Nathan (Aust), Australia Post (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Sara Lee (Aust), GSK (UK), Wrigley (Aust), HDA (UK), Mercer HR (Aust), Boots (UK), Elders (Aust), Emblema (Italy), Bayer (Aust), Australian Football League - AFL (Aust), Serco (UK), World Vision (UK), TAFE (Aust), Bhs (UK), Bakers Delight (Aust), University of Adelaide (Aust), Financial News (UK), Origin Energy (Aust), William Buck (Aust), UniSA (Aust), BP (UK), Masterfoods (Aust), Pret a Manger (UK), Wesfarmers (Aust), BHP (Aust).

$89 AUD - Buy online today!

232 pages

Focused on the attraction, engagement, and retention of talent this engaging book is highly recommended for Company Directors, CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation. The book features the innovative Employer Brand Excellence Framework^TM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool.

The book is the most comprehensive book in the world published on employer branding and the first by an Australian business author. The publication contains International research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of attracting, engaging and retaining talent in their organisations.

Buy Today!

Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of people at work. Examples of how leading global brands such as Microsoft, The Compass Group, Thomas Cook, IBM, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil are implementing their employer brand programs to build competitive advantage are detailed.

Click here for comments from some of our readers

Orders
*Book orders now being taken.
*Wholesale postage and handling costs will be invoiced separately on purchases of 2+ books.
click here to take advantage of your bulk order discount on orders of 10 or more.

Table of Contents
Acknowledgements & Contributions

$89.00 AUD