CD-ROM Version
by Employer Brand International in partnership with Collective Learning Australia
The world's leading resource on how to develop a world class careers website with practical guidance and case study examples of worlds best practice.
What's inside this world's best practice publication?
PART 1 - Strategy
Introduction
Internet usage statistics
Figure 1: World Internet Users and Population Stats
Figure 2: Internet users in the world by geographic regions
Figure 3: World internet penetration rates by geographic region
Career websites & employer branding
Figure 4: Which activities are you currently undertaking to enhance your employer brand?
Figure 5: What is the main communication medium your company is planning to utilize to communicate your employer brand during FY2008/2009?
Purpose of a careers website
Career website categories
Figure 6: Career website architecture
E-recruitment technology
Figure 7 – Sourcing effectiveness reporting using Page Up People
Career Website Questionnaire
The site map
Figure 8 Site Map
Career Website Pitfalls
Measuring success
Figure 9 - Key traffic paths
PART 2 - Key tactics
Career website attributes
Front page graphic
About the organisation
The people who work here
Mission Vision Values
The culture
Commitment to diversity
Showcasing innovation
The corporate brand
Our awards
Corporate social responsibility
CEO message
Annual report
Training opportunities
Career development
Leadership
Reward and recognition
Remuneration
Work environment
E-recruitment system
Job search function
Recruitment process overview
Job email alerts
Candidate engagement
Recruitment FAQ’s
Graduates
Experienced hires
Multi-media
One – way communication
PART 3 - Career Websites World's Best Practice Guidelines
Career websites world's best practice guidelines
Culture
Follow real time
Interview preparation
Interactive games
Career pathways
The corporate brand
Global opportunities
Recruitment management system
Staff blogs
What are the people like I will be
Working with?
The landing page
Media – career videos
Media - podcasting
Where do I fit in?
Job segmentation
The inside story
Giving back to the community
Interactive
Candidate engagement
Appendix 1
Career website research categories