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Employer Branding Global Trends

Release date: 28 May 2014

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Collective Learning Australia is pleased to publish the 2014 Employer Brand International Employer Branding Global Research study. The study of more than 1100 employees from 19 countries/regions explores the current status of employer branding in companies across all industries and all sizes.

The survey findings identify key trends which should be used to guide the development and management of your company's employer brand strategy. The report will assist leaders, vendors, academics and consultants to advise companies and professionals on the current status and future trends in employer branding around the world.

The report provides global and regional (12 regions) answers to the following questions:
  • Which department(s) is currently responsible for managing your employer brand?
  • What are your plans for expenditure on employer branding activities in FY 2014?
  • Has your company developed a clear employer branding strategy?
  • Which activities are you currently undertaking to enhance your employer brand?
  • What are the most important activities to achieve your Employer Branding objectives?
  • What are the most important employer brand attributes in attracting new talent to your company?
  • What are the challenges you have encountered in managing your employer brand program?
  • How important is your friends and families' perception and knowledge of your company?
  • What metrics does your company use to measure the return on investment (ROI) for your employer brand strategy
  • What are the main communication channels your company is planning to use to communicate your Employer Brand during FY 2014?
  • Which activity has been most effective in enhancing your company's employer brand?
  • What are the main benefits you have gained from your employer brand program?

The report also highlights the key trends over the past 5 years in the above areas from our 2009 and 2011 trends study.

65 Implications for business are also presented based on a detailed analysis of the findings.

The findings are a must read for corporations serious about building a sustainable business in today's increasingly challenging climate.

Respondent profile
Senior manager (26%), Manager (23%), CEO/Managing Director (12%), Officer (9%), Executive (8%), Team leader (6%),
General Manager (5%) Vice President (4%), Supervisor (4%), Administrator (2%), Chairman (1%)

Total Responses

Asia, Australia, Belarus, Canada/USA, Europe, India, New Zealand, Poland, Romania, Russia, Scandinavia, Spain, South Africa, South America, Turkey, UAE, UK, and Ukraine

For more information about Employer Brand International or the survey findings please contact:

Andrea Fielding, Global Relationship Manager at andrea@employerbrandinternational.com

$249.00 AUD
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