"University Means Business - Employer Branding for the Next Generation"
Expected Publish Date - 2012
A university degree is no longer just a piece of paper! Students are seeking a much broader learning and life impact through their University experience. No longer just intend on gaining a body of knowledge, students strive for an experience that is more closely aligned with the needs of the modern workplace and societal values.
In a world's first Brett Minchington (MBA) presents a global view of how Universities and organisations are successfully collaborating to maximise employment outcomes for graduates and business. Discover how leading businesses are developing and communicating their employer brand to engage, inform and recruit the next generation of leaders.
Case studies include: London Business School, Berkeley University of California, University of Western Ontario, Politecnico di Milan, Accenture, Toyota and many other leading Universities and global brands.
$66.00 AUD
