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This extensive research report of the Career Websites of the ASX150 Publicly Listed Companies includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

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Here's what the media had to say...

June 2007 Haines NZ

Australia

July 2007 - Recruiter Daily

 

Employers still dropping the ball with careers sites - www.shortlist.net.au 1/5/2007

Tuesday 1st May 2007 3:54 pm EST

A new analysis of the careers sites of Australia's top 150 companies shows that the majority are well behind world best practice standards and some might be actually harming the employer's brand.

The study, by employer branding specialist Collective Learning Australia, analysed the top 150 Australian company career websites against best practice elements such as talent relationship management, access, content, online recruitment process and usability.

Collective Learning managing director, Brett Minchington, said the analysis showed that the majority of Australian careers sites were static, out-of-date, contained too-much text and lacked interactivity.

He said in most cases, the information on careers sites was simply a replica of the "about us" section of the main corporate website. 

This didn't provide the information candidates were looking for, nor did it provide a compelling, positive experience, he said.

Minchington said the big trend in cutting-edge careers sites in the US and Europe was interactivity.

"Some of the trends we are seeing overseas include the increased use of two-way communication so active and passive candidates can connect directly with the organisation, online simulation exercises and activities aimed at providing the job seeker feedback on their suitability for various roles in the organisation,” he said.

Another strong global trend was to use podcasts and videos, in many cases featuring the company's employees, to give a realistic insight into what it was like to work for the organisation. But Minchington said this was rare among Australian careers sites.

"A number of careers websites in Australia do not actually promote a positive employment experience and may be doing more harm than good," he said.

Another, almost universal flaw was the failure to provide clear information on the recruitment process, he said.

Minchington said good examples of best practice international recruitment sites were G&K Services, MGM Grand and Procter and Gamble.

The full research report will be available in June from Collective Learning Australia. Minchington is also presenting Employer Branding Masterclasses around Australia in May.

$199.00 AUD