-2013 International Edition- CD-ROM version
When I was preparing a course on employer branding for World Vision International's summer school, I needed a core reference which would clearly define this complex subject and provide a straight forward explanation on how organisations can develop their employer brand. I chose the "Employer Brand Managers' Handbook," written by Brett Minchington"
Roger Thompson, World Vision International
14% of companies have a clearly defined employer brand strategy (Employer
Brand International's 2011 Employer Branding Global Research Study).
Employer Brand Manager's Handbook provides a wealth of knowledge, tools and
tips shared with thousands of senior managers around the world during Brett
Minchington's two Employer Branding Global Tour to more than 40 cities in 24 countries over
the past four years.
publication is the world's leading publication on how to develop, implement,
measure and manage your employer brand program.
comprehensive online resource guide written by International employer brand strategist
Brett Minchington MBA. This resource kit will guide you:
a clearly define employer brand strategy;
- Understand the current status and future projections in employer branding around the world from the latest global research into employer branding by Employer Brand International
the steps to define, design, integrate and evaluate your employer brand
determine the key stakeholders you should engage in your program;
develop a business case for employer branding;
communicate your employer value propositions (EVP's) using high touch online
and offline channels;
choose and assess your employer brand partners and vendors;
develop a 'best in class career' website;
determine project costings for your employer brand budget;
measure your employer brand project return on investment (ROI)
save on unnecessary external supplier costs;
build an Employer Brand Global Community to support the long term management of
your employer brand strategy
Employer Brand Manager's Handbook is a practical guide to discovering your
current employer brand and developing your employer brand strategy.'
The handbook includes guidance on:
to undertake an audit of your current employer brand - this will become the
basis for developing your employer brand strategy and roadmap
Best Practice Guidelines in employer branding
Employer Brand' questionnaire to assess current position and guide you where to
focus your resources;
website" questionnaire to assess current position and guide you where to focus
of Employer Branding Job and Person Specification;
Brand Excellence FrameworkTM to guide your employer brand strategy across the
total employment experience;
Employer Brand Road Map & ProcessTM
- Employer Brand Excellence PathwayTM model