Products

Released 18 March 2009

CD-ROM version

Collective Learning Australia is pleased to publish Employer Brand International's Employer Branding Global Research study. The global study of over 2000 employees explores the current status of employer branding in companies across all industries and all sizes.

The survey findings identify key trends which should be used to guide the development of a company's employer brand strategy. The report will also assist vendors, academics and consultants to advise leaders on the current status and future trends in employer branding around the world.

The findings are a must read for corporations serious about building a sustainable business in today's increasingly challenging climate.

Some of the global key findings include:

• Employer branding is receiving a higher resource allocation with 46% of companies planning to increase the amounted invested in employer branding initiatives in 2009.
• Whilst the survey found employer branding is now high on the leadership agenda many organisations lack the capability to leverage their employer brand due to the absence of a clearly defined strategy. The survey found only 16% of companies has developed a clear strategy for their employer brand. Interestingly, respondents also said having a clearly defined strategy is the key to achieving their employer brand strategy.
• Career website development is the main activity (63% of respondents) being undertaken by companies to enhance their employer brand.Recruitment advertising/employer marketing (61%), recruitment branding (55%), induction programs (52%), leadership development programs (46%) and current employee research (46%) are also popular initiatives.

Respondent profile

CEO/Managing Director (7%), Executive (8%), General Manager (6%), Vice President (4%), senior manager (20%,) Managers (29%) Supervisor (3%), Team leader (4%), Officer (7%) Administrator (3%), Other (9%)

Countries

Africa (54 respondents), Asia (399), Australia (522), Europe/UK (462), NZ (222), UAE (51), USA/Canada (315)

Survey method: Online survey conducted via the Internet

Survey period: July-December 2008

For more information about Employer Brand International or the survey findings please contact:

Brett Minchington Chairman/CEO on +61 (0)417 815888 or at brett@employerbrandinternational.com

$399.00 AUD

CD-ROM Version

by Employer Brand International in partnership with Collective Learning Australia

The world's leading resource on how to develop a world class careers website with practical guidance and case study examples of worlds best practice.

 

 

What's inside this world's best practice publication?

PART 1 - Strategy

Introduction
Internet usage statistics
Figure 1: World Internet Users and Population Stats
Figure 2: Internet users in the world by geographic regions
Figure 3: World internet penetration rates by geographic region
Career websites & employer branding
Figure 4: Which activities are you currently undertaking to enhance your employer brand?
Figure 5: What is the main communication medium your company is planning to utilize to communicate your employer brand during FY2008/2009?
Purpose of a careers website
Career website categories
Figure 6: Career website architecture
E-recruitment technology
Figure 7 – Sourcing effectiveness reporting using Page Up People
Career Website Questionnaire
The site map
Figure 8 Site Map
Career Website Pitfalls
Measuring success
Figure 9 - Key traffic paths

PART 2 - Key tactics

Career website attributes
Front page graphic
About the organisation
The people who work here
Mission Vision Values
The culture
Commitment to diversity
Showcasing innovation
The corporate brand
Our awards
Corporate social responsibility
CEO message
Annual report
Training opportunities
Career development
Leadership
Reward and recognition
Remuneration
Work environment
E-recruitment system
Job search function
Recruitment process overview
Job email alerts
Candidate engagement
Recruitment FAQ’s
Graduates
Experienced hires
Multi-media
One – way communication

PART 3 - Career Websites World's Best Practice Guidelines

Career websites world's best practice guidelines
Culture
Follow real time
Interview preparation
Interactive games
Career pathways
The corporate brand
Global opportunities
Recruitment management system
Staff blogs
What are the people like I will be
Working with?
The landing page
Media – career videos
Media - podcasting
Where do I fit in?
Job segmentation
The inside story
Giving back to the community
Interactive
Candidate engagement

Appendix 1
Career website research categories

$299.00 AUD

Top 150 Publicly Listed Companies
Australian Edition 2007

n=100

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

This extensive research report of the Career Websites of the ASX150 Publicly Listed Companies includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

ORDER A COPY TODAY & receive a complimentary CD-ROM of the publication (save AUD $199)
click here (offer ends 31/7/2009)

Order the CD-ROM version only (includes links to best practice sites) - AUD $199 click here>

 

Here's what the media had to say...

June 2007 Haines NZ

Australia

July 2007 - Recruiter Daily

 

Employers still dropping the ball with careers sites - www.shortlist.net.au 1/5/2007

Tuesday 1st May 2007 3:54 pm EST

A new analysis of the careers sites of Australia's top 150 companies shows that the majority are well behind world best practice standards and some might be actually harming the employer's brand.

The study, by employer branding specialist Collective Learning Australia, analysed the top 150 Australian company career websites against best practice elements such as talent relationship management, access, content, online recruitment process and usability.

Collective Learning managing director, Brett Minchington, said the analysis showed that the majority of Australian careers sites were static, out-of-date, contained too-much text and lacked interactivity.

He said in most cases, the information on careers sites was simply a replica of the "about us" section of the main corporate website. 

This didn't provide the information candidates were looking for, nor did it provide a compelling, positive experience, he said.

Minchington said the big trend in cutting-edge careers sites in the US and Europe was interactivity.

"Some of the trends we are seeing overseas include the increased use of two-way communication so active and passive candidates can connect directly with the organisation, online simulation exercises and activities aimed at providing the job seeker feedback on their suitability for various roles in the organisation,” he said.

Another strong global trend was to use podcasts and videos, in many cases featuring the company's employees, to give a realistic insight into what it was like to work for the organisation. But Minchington said this was rare among Australian careers sites.

"A number of careers websites in Australia do not actually promote a positive employment experience and may be doing more harm than good," he said.

Another, almost universal flaw was the failure to provide clear information on the recruitment process, he said.

Minchington said good examples of best practice international recruitment sites were G&K Services, MGM Grand and Procter and Gamble.

The full research report will be available in June from Collective Learning Australia. Minchington is also presenting Employer Branding Masterclasses around Australia in May.

$349.00 AUD

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

This extensive research report of the Career Websites of the ASX150 Publicly Listed Companies includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

Order the full color hard copy version only click here>

 

Here's what the media had to say...

June 2007 Haines NZ

Australia

July 2007 - Recruiter Daily

 

Employers still dropping the ball with careers sites - www.shortlist.net.au 1/5/2007

Tuesday 1st May 2007 3:54 pm EST

A new analysis of the careers sites of Australia's top 150 companies shows that the majority are well behind world best practice standards and some might be actually harming the employer's brand.

The study, by employer branding specialist Collective Learning Australia, analysed the top 150 Australian company career websites against best practice elements such as talent relationship management, access, content, online recruitment process and usability.

Collective Learning managing director, Brett Minchington, said the analysis showed that the majority of Australian careers sites were static, out-of-date, contained too-much text and lacked interactivity.

He said in most cases, the information on careers sites was simply a replica of the "about us" section of the main corporate website. 

This didn't provide the information candidates were looking for, nor did it provide a compelling, positive experience, he said.

Minchington said the big trend in cutting-edge careers sites in the US and Europe was interactivity.

"Some of the trends we are seeing overseas include the increased use of two-way communication so active and passive candidates can connect directly with the organisation, online simulation exercises and activities aimed at providing the job seeker feedback on their suitability for various roles in the organisation,” he said.

Another strong global trend was to use podcasts and videos, in many cases featuring the company's employees, to give a realistic insight into what it was like to work for the organisation. But Minchington said this was rare among Australian careers sites.

"A number of careers websites in Australia do not actually promote a positive employment experience and may be doing more harm than good," he said.

Another, almost universal flaw was the failure to provide clear information on the recruitment process, he said.

Minchington said good examples of best practice international recruitment sites were G&K Services, MGM Grand and Procter and Gamble.

The full research report will be available in June from Collective Learning Australia. Minchington is also presenting Employer Branding Masterclasses around Australia in May.

$199.00 AUD

London Edition
n=100

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies on the London Stock Exchange includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

CD-ROM version only (includes links to best practice sites) - AUD $199 click here>

$349.00 AUD

London Edition
n=100

CD-ROM version - contains hyperlinks for quick reference to best practice careers sites

Before you invest any further on your career website, you must read this research report and best practice guidelines publication. It may save you thousands of dollars in website strategy and design fees.

This extensive research report of the Career Websites of the Top 150 Publicly Listed Companies on the London Stock Exchange includes a comprehensive guide to building a 'world class' career website complete with a comprehensive road map and strategies, common mistakes to avoid and numerous examples of ‘best in class’ career websites to assist companies to develop a career website that will improve their ability to attract talent in the global market.

$199.00 AUD