Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
The follow up book toYour Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE STUDIES
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
Buy a copy of Employer Brand Leadership and Receive a copy of Your Employer Brand attract-engage-retain FREE! Only 10 copies available! That's both books for AUD$89 plus P&H
Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
The follow up book toYour Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE STUDIES
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
Sold in over 42 countries including USA, UK, Australia, Dubai, Hong Kong, China, Denmark, Sweden, Germany, New Zealand, Slovenia, France, Canada, Sth Africa, Belgium, Brazil Minchington.B, A World first in Employer Branding - Join the growing list of readers including Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust), Universum (Asia, Europe, US), Madame Tussauds London (UK), Hudson Global (Aust), CIPD (UK), Lion Nathan (Aust), Australia Post (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Sara Lee (Aust), GSK (UK), Wrigley (Aust), HDA (UK), Mercer HR (Aust), Boots (UK), Elders (Aust), Emblema (Italy), Bayer (Aust), Australian Football League - AFL (Aust), Serco (UK), World Vision (UK), TAFE (Aust), Bhs (UK), Bakers Delight (Aust), University of Adelaide (Aust), Financial News (UK), Origin Energy (Aust), William Buck (Aust), UniSA (Aust), BP (UK), Masterfoods (Aust), Pret a Manger (UK), Wesfarmers (Aust), BHP (Aust).
232 pages Focused on the attraction, engagement, and retention of talent this engaging book is highly recommended for Company Directors, CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation. The book features the innovative Employer Brand Excellence FrameworkTM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool.
The book is the most comprehensive book in the world published on employer branding and the first by an Australian business author. The publication contains International research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of attracting, engaging and retaining talent in their organisations.
Buy Today! Foreword by Simon Barrow (UK) - founder of the Employer Brand concept Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of people at work. Examples of how leading global brands such as Microsoft, The Compass Group, Thomas Cook, IBM, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil are implementing their employer brand programs to build competitive advantage are detailed.
Business Pack SPECIAL - only $199, not $327* CEO/HR/Marketing Professionals Share the knowledge and benefits of Employer Branding across your organisation
3 copies of best selling Your Employer Brand attract-engage-retain for only $199 FREE postage & handling to anywhere in the world
SAVE $128 incl P&H Offer ends 31 October 2010 prices include gst (Aust) * $327 incl cost of books and Int. postage & handling
A university degree is no longer just a piece of paper! Students are seeking a much broader learning and life impact through their University experience. No longer just intend on gaining a body of knowledge, students strive for an experience that is more closely aligned with the needs of the modern workplace and societal values.
In a world's first Brett Minchington (MBA) presents a global view of how Universities and organisations are successfully collaborating to maximise employment outcomes for graduates and business. Discover how leading businesses are enhancing their employer brand to reach, communicate and aquire the next generation of leaders.
Innovative in design the first part is a one stop guide for companies and recruiters on how to source the next generation of leaders and recruit talent before their competitors do. The second part of the book is a one stop guide for graduates on how to maximise their employment outcomes.
Case studies include: London Business School, Berkeley University of California, University of Western Ontario, Politecnico di Milan, Accenture, Toyota and many other leading Universities and global brands.
EMPLOYER BRAND LEADERSHIP - A Global Perspective
The follow up book to
$89.00 AUD
Expected Publish Date - 