The
book comes at a perfect time with recent global research by EBI finding
40% of companies plan to increase their investment in employer branding
in 2013!
80+ figures of latest global research, trends, best practice 300+ pages, 5 full length case studies
The world@work is forever changing!
'Employer branding & the new world@work' is the final book in the employer branding trilogy by acclaimed author Brett Minchington, Chairman/CEO of Employer Brand International.
Around
the world in 2013, unemployment is still high in many countries, yet
skilled and talented people are in short supply. Many of the new jobs
created after the GFC require new skilsets.
Driven
by globalisation, growing productivity and compensation gaps, ageing
populations in many developed countries, declining fertility rates,
inequality in education standards, technological advances and social
changes, talent acquisition and retention is becoming increasingly
complex.
So what do companies need to do?
This book explores how companies are addressing the challenges of the ‘bigger picture workforce trends’ and how employer branding will play a pivotal role in driving economic prospects in not only developed economies but in emerging markets where growth prospects look more promising in the coming years.
Supported by the latest global research by Employer Brand International along with ‘on the ground’ insights by Brett from his global tours to more than 50 cities in 27 countries, ‘Employer branding & the new world@work’ will provide insights into how the world’s leading companies are becoming more social, mobile, connected and innovative in their strategies to attract, engage and retain talent.
Whether you're just starting out or well advanced with your employer brand strategy, leaders across all industries will benefit from Brett’s strategic guidance supported by industry proven frameworks, research methodologies, strategies and tools to develop, implement and manage a best-in-class employer brand strategy.
Featured companies IKEA, Volvo Car Group, Ahold, JTI and Sodexo share deep insights on their own employer brand journey, their successes and overcoming challenges along the way.
About the author Brett Minchington MBA, Chairman/CEO of Employer
Brand International, is a global authority in employer branding. His
global footprint has included delivering employer branding masterclass
events and keynoting at conferences in more than 50 cities in 27
countries, training thousands of senior leaders including many from
Global 500 companies including Google, Coca-Cola, Chevron, Unilever and
Toyota. He is the world's most published author in employer branding and
his work has been published in newspapers, HR, Management and Marketing
publications around the world including 'The Economist' and 'Business
Week.' Brett has consulted to firms on global and national employer
brand projects and advises leading employer brand agencies in strategic
employer brand consulting. Brett's previous books in the series, "Your
Employer Brand attract-engage-retain" (2010) and "Employer Brand
Leadership-A Global Perspective" (2010) have now been sold in more than
54 countries. His annual publication Employer Brand Managers’ Handbook is the
industry’s leading publication to developing, implementing and managing
an employer brand strategy.
connect with the author
Connect with Brett at one of his upcoming employer branding events
Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
Another outstanding book on employer branding by Brett Minchington! Nothing has been left out - great case studies and the tools and frameworks included are an excellent management training resource.
Els van de Water, Senior HR Manager, Microsoft
A must read! Easy to read. Engaging. Inspiring. Practical. Thoughtful. Inclusive. I read it in 2 days and am reading it again! I was inspired by the linkages you made to the corporate brand and the importance of departments cross-functionally working to create a fantastic employee experience from pre-hire to retire. Every C-level leader should read it to understand the importance of a strong employer brand and EVP to the organization.
Kat Drum, Manager, Social Networks and Employer Brand Programs at Research In Motion & Former Global Employer Brand Manager, Starbucks
Employer Brand Leadership is a practical “How-to” guide to develop and implement an employer branding strategy. By drawing on examples from many different countries, it creates the “global perspective” of its sub-title, offering broad insight that is applicable in multi-national environments. Its holistic perspective positions employer branding within the broader organisational framework and gives sound advice for practitioners to engage with other stakeholders. I highly recommend this book to everyone who is interested in employer branding.
Nicole Brower, Manager, Human Resources, Deloitte
'This book is more than just a HR handbook. If you're serious about attracting and retaining the best people, it's a must read. Brett's book guides you through the new world of building the best team for your organisation. You'll never go back to old HR principles again - this is the future of people management.'
Annie Flannagan, General Manager, BBB
Hi Brett - brief email to say I loved the book, of particular note was the master brand concept! Love it (particularly with my marketing background). The case studies at the back are great as are the diverse range of examples, tips and strategies on employer branding presented in the book.
Melina Lipkiewicz, Randstad
Employer Brand Leadership by Brett
Minchington is an intuitive, practical users guide to developing and
leveraging your employer brand and creating a compelling case for the
brightest and the best to join your organisation.
Nathan Callaghan, Head of People Resourcing, People & Culture, World Vision Australia
"It has been an amazing journey watching the passion that Brett Minchington displays when it comes to Employer Branding. Brett has had many unique opportunities to address leaders across various businesses around the world with a common interest; to be a great employer. Brett has found a niche in the market that has attracted the interest and engaged global brands to collaboratively address employer branding at an International level - this book takes employer branding to a whole new level.
Kelli Dienhoff, Strategic Markets Manager, Adecco Middle East
The follow up book toYour Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE STUDIES
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
View the playlist below for some chapter insights
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
View the table of contents inside the book
connect with the author, Brett Minchington
Connect with Brett at one of his upcoming employer branding events
Share the knowledge and benefits of Employer Branding across your organisation
ORDER 3 copies of: "Employer Brand Leadership-A Global Perspective" for only $199
SAVE $128 incl P&H
LINITED TIME OFFER ONLY Offer ends 31 October 2012
prices include gst (Aust) * $327 incl cost of books and Int. postage & handling
Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
The follow up book toYour Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE STUDIES
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
Sold in over 42 countries including USA, UK, Australia, Dubai, Hong Kong, China, Denmark, Sweden, Germany, New Zealand, Slovenia, France, Canada, Sth Africa, Belgium, Brazil Minchington.B, A World first in Employer Branding - Join the growing list of readers including Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust), Universum (Asia, Europe, US), Madame Tussauds London (UK), Hudson Global (Aust), CIPD (UK), Lion Nathan (Aust), Australia Post (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Sara Lee (Aust), GSK (UK), Wrigley (Aust), HDA (UK), Mercer HR (Aust), Boots (UK), Elders (Aust), Emblema (Italy), Bayer (Aust), Australian Football League - AFL (Aust), Serco (UK), World Vision (UK), TAFE (Aust), Bhs (UK), Bakers Delight (Aust), University of Adelaide (Aust), Financial News (UK), Origin Energy (Aust), William Buck (Aust), UniSA (Aust), BP (UK), Masterfoods (Aust), Pret a Manger (UK), Wesfarmers (Aust), BHP (Aust).
Focused on the attraction, engagement, and retention of talent this engaging book is highly recommended for Company Directors, CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation. The book features the innovative Employer Brand Excellence FrameworkTM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool.
The book is the most comprehensive book in the world published on employer branding and the first by an Australian business author. The publication contains International research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of attracting, engaging and retaining talent in their organisations.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of people at work. Examples of how leading global brands such as Microsoft, The Compass Group, Thomas Cook, IBM, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil are implementing their employer brand programs to build competitive advantage are detailed.
Brett Minchington
$89.00 AUD
Meet Brett at one of his upcoming Global Tour events in your country - 
The follow up book to
