The
book comes at a perfect time with recent global research by EBI finding
40% of companies plan to increase their investment in employer branding
in 2013!
80+ figures of latest global research, trends, best practice 300+ pages, 5 full length case studies
The world@work is forever changing!
'Employer branding & the new world@work' is the final book in the employer branding trilogy by acclaimed author Brett Minchington, Chairman/CEO of Employer Brand International.
Around
the world in 2013, unemployment is still high in many countries, yet
skilled and talented people are in short supply. Many of the new jobs
created after the GFC require new skilsets.
Driven
by globalisation, growing productivity and compensation gaps, ageing
populations in many developed countries, declining fertility rates,
inequality in education standards, technological advances and social
changes, talent acquisition and retention is becoming increasingly
complex.
So what do companies need to do?
This book explores how companies are addressing the challenges of the ‘bigger picture workforce trends’ and how employer branding will play a pivotal role in driving economic prospects in not only developed economies but in emerging markets where growth prospects look more promising in the coming years.
Supported by the latest global research by Employer Brand International along with ‘on the ground’ insights by Brett from his global tours to more than 50 cities in 27 countries, ‘Employer branding & the new world@work’ will provide insights into how the world’s leading companies are becoming more social, mobile, connected and innovative in their strategies to attract, engage and retain talent.
Whether you're just starting out or well advanced with your employer brand strategy, leaders across all industries will benefit from Brett’s strategic guidance supported by industry proven frameworks, research methodologies, strategies and tools to develop, implement and manage a best-in-class employer brand strategy.
Featured companies IKEA, Volvo Car Group, Ahold, JTI and Sodexo share deep insights on their own employer brand journey, their successes and overcoming challenges along the way.
About the author Brett Minchington MBA, Chairman/CEO of Employer
Brand International, is a global authority in employer branding. His
global footprint has included delivering employer branding masterclass
events and keynoting at conferences in more than 50 cities in 27
countries, training thousands of senior leaders including many from
Global 500 companies including Google, Coca-Cola, Chevron, Unilever and
Toyota. He is the world's most published author in employer branding and
his work has been published in newspapers, HR, Management and Marketing
publications around the world including 'The Economist' and 'Business
Week.' Brett has consulted to firms on global and national employer
brand projects and advises leading employer brand agencies in strategic
employer brand consulting. Brett's previous books in the series, "Your
Employer Brand attract-engage-retain" (2010) and "Employer Brand
Leadership-A Global Perspective" (2010) have now been sold in more than
54 countries. His annual publication Employer Brand Managers’ Handbook is the
industry’s leading publication to developing, implementing and managing
an employer brand strategy.
connect with the author
Connect with Brett at one of his upcoming employer branding events
Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
Another outstanding book on employer branding by Brett Minchington! Nothing has been left out - great case studies and the tools and frameworks included are an excellent management training resource.
Els van de Water, Senior HR Manager, Microsoft
A must read! Easy to read. Engaging. Inspiring. Practical. Thoughtful. Inclusive. I read it in 2 days and am reading it again! I was inspired by the linkages you made to the corporate brand and the importance of departments cross-functionally working to create a fantastic employee experience from pre-hire to retire. Every C-level leader should read it to understand the importance of a strong employer brand and EVP to the organization.
Kat Drum, Manager, Social Networks and Employer Brand Programs at Research In Motion & Former Global Employer Brand Manager, Starbucks
Employer Brand Leadership is a practical “How-to” guide to develop and implement an employer branding strategy. By drawing on examples from many different countries, it creates the “global perspective” of its sub-title, offering broad insight that is applicable in multi-national environments. Its holistic perspective positions employer branding within the broader organisational framework and gives sound advice for practitioners to engage with other stakeholders. I highly recommend this book to everyone who is interested in employer branding.
Nicole Brower, Manager, Human Resources, Deloitte
'This book is more than just a HR handbook. If you're serious about attracting and retaining the best people, it's a must read. Brett's book guides you through the new world of building the best team for your organisation. You'll never go back to old HR principles again - this is the future of people management.'
Annie Flannagan, General Manager, BBB
Hi Brett - brief email to say I loved the book, of particular note was the master brand concept! Love it (particularly with my marketing background). The case studies at the back are great as are the diverse range of examples, tips and strategies on employer branding presented in the book.
Melina Lipkiewicz, Randstad
Employer Brand Leadership by Brett
Minchington is an intuitive, practical users guide to developing and
leveraging your employer brand and creating a compelling case for the
brightest and the best to join your organisation.
Nathan Callaghan, Head of People Resourcing, People & Culture, World Vision Australia
"It has been an amazing journey watching the passion that Brett Minchington displays when it comes to Employer Branding. Brett has had many unique opportunities to address leaders across various businesses around the world with a common interest; to be a great employer. Brett has found a niche in the market that has attracted the interest and engaged global brands to collaboratively address employer branding at an International level - this book takes employer branding to a whole new level.
Kelli Dienhoff, Strategic Markets Manager, Adecco Middle East
The follow up book toYour Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE STUDIES
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
View the playlist below for some chapter insights
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
View the table of contents inside the book
connect with the author, Brett Minchington
Connect with Brett at one of his upcoming employer branding events
Share the knowledge and benefits of Employer Branding across your organisation
ORDER 3 copies of: "Employer Brand Leadership-A Global Perspective" for only $199
SAVE $128 incl P&H
LINITED TIME OFFER ONLY Offer ends 31 October 2012
prices include gst (Aust) * $327 incl cost of books and Int. postage & handling
Over 300 pages of Employer Branding Best Practice including 9 Global Case Studies from the World's most published author on employer branding, Brett Minchington.
The follow up book toYour Employer Brand Attract, Engage, Retain,‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective'defines a practical approach to building a world class employer brand from concept to design, to organisation wide integration, to measuring your return on investment.
Sharing the best insights from his Employer Brand Global Tour where he has shared best practice and trained thousands of managers in more than 30 cities in 20 countries, Brett's new book, ‘'EMPLOYER BRAND LEADERSHIP - A Global Perspective' is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy.
The art and science of employer branding has been embraced by leaders of top companies around the world and the role of the employer brand leader is growing in importance as a way to strategically manage a company's ability to attract, engage and retain talent. This book will ensure your focus is guided in the right direction and provides key learnings from 9 global case studies of top companies who have journeyed down the employer brand strategy path before, saving you time, energy and investment.
The book includes global research findings from organisations such as Gallup, McKinsey & Co and features Employer Brand International's Global Research Studies including, 'EBI Employer Branding Global Research Study,' “Optimising the value of your intangible assets through leveraging your brand portfolio (employer, consumer and corporate brands)” and “Influencers of employment choice.”
9 GLOBAL BEST PRACTICE STUDIES
The book features previously unseen world's best practice employer branding global case studies from companies including Philips, IBM, Deloitte, UnitedHeath Group, BASF, Sodexo, Intuit, Australia Wine Research Institute and Vestas Wind Systems. The key learnings from these companies will ensure you focus your resources to achieve the best return on your investment.
'EMPLOYER BRAND LEADERSHIP - A Global Perspective' details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns.
Sold in over 42 countries including USA, UK, Australia, Dubai, Hong Kong, China, Denmark, Sweden, Germany, New Zealand, Slovenia, France, Canada, Sth Africa, Belgium, Brazil Minchington.B, A World first in Employer Branding - Join the growing list of readers including Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust), Universum (Asia, Europe, US), Madame Tussauds London (UK), Hudson Global (Aust), CIPD (UK), Lion Nathan (Aust), Australia Post (Aust), Universal Music (UK), Coca-Cola Amatil (Aust), Boots (UK), Sara Lee (Aust), GSK (UK), Wrigley (Aust), HDA (UK), Mercer HR (Aust), Boots (UK), Elders (Aust), Emblema (Italy), Bayer (Aust), Australian Football League - AFL (Aust), Serco (UK), World Vision (UK), TAFE (Aust), Bhs (UK), Bakers Delight (Aust), University of Adelaide (Aust), Financial News (UK), Origin Energy (Aust), William Buck (Aust), UniSA (Aust), BP (UK), Masterfoods (Aust), Pret a Manger (UK), Wesfarmers (Aust), BHP (Aust).
Focused on the attraction, engagement, and retention of talent this engaging book is highly recommended for Company Directors, CEO's, MD's and Senior Managers in companies of all sizes responsible for shaping the future of their organisation. The book features the innovative Employer Brand Excellence FrameworkTM which may yet be the best solution to the attraction, engagement and retention of employees in a shrinking talent pool.
The book is the most comprehensive book in the world published on employer branding and the first by an Australian business author. The publication contains International research findings in employer branding from leading firms such as Hewitt Associates, The Corporate Leadership Council, Hudson, Watson Wyatt, the Conference Board, Hays and The Economist. Internationally supported, this book presents a number of solutions to the complexities facing organisations today as they address the challenges of attracting, engaging and retaining talent in their organisations.
Faced with the challenges of an ageing population, declining fertility rates, global skill shortages, increased migration and mobility, and the importance of knowledge capture and transfer, this book is a must read for leaders and managers responsible for the effective management of people at work. Examples of how leading global brands such as Microsoft, The Compass Group, Thomas Cook, IBM, Pfizer, Southwest Airlines, GE, Goldman Sachs and Coca Cola Amatil are implementing their employer brand programs to build competitive advantage are detailed.
-2013 International Edition- CD-ROM version When I was preparing a course on employer branding for World Vision International's summer school, I needed a core reference which would clearly define this complex subject and provide a straight forward explanation on how organisations can develop their employer brand. I chose the "Employer Brand Managers' Handbook," written by Brett Minchington"
Roger Thompson,World Vision International
Only
14% of companies have a clearly defined employer brand strategy (Employer
Brand International's 2011 Employer Branding Global Research Study).
The
Employer Brand Manager's Handbook provides a wealth of knowledge, tools and
tips shared with thousands of senior managers around the world during Brett
Minchington's two Employer Branding Global Tour to more than 40 cities in 24 countries over
the past four years.
The
publication is the world's leading publication on how to develop, implement,
measure and manage your employer brand program.
A
comprehensive online resource guide written by International employer brand strategist
Brett Minchington MBA. This resource kit will guide you:
Develop
a clearly define employer brand strategy;
Understand the current status and future projections in employer branding around the world from the latest global research into employer branding by Employer Brand International
Through
the steps to define, design, integrate and evaluate your employer brand
program;
To
determine the key stakeholders you should engage in your program;
To
develop a business case for employer branding;
To
communicate your employer value propositions (EVP's) using high touch online
and offline channels;
To
choose and assess your employer brand partners and vendors;
To
develop a 'best in class career' website;
To
determine project costings for your employer brand budget;
To
measure your employer brand project return on investment (ROI)
To
save on unnecessary external supplier costs;
To
build an Employer Brand Global Community to support the long term management of
your employer brand strategy
The
Employer Brand Manager's Handbook is a practical guide to discovering your
current employer brand and developing your employer brand strategy.'
The handbook includes guidance on:
How
to undertake an audit of your current employer brand - this will become the
basis for developing your employer brand strategy and roadmap
Global
Best Practice Guidelines in employer branding
'Your
Employer Brand' questionnaire to assess current position and guide you where to
focus your resources;
"Career
website" questionnaire to assess current position and guide you where to focus
your resources;
Director
of Employer Branding Job and Person Specification;
Employer
Brand Excellence FrameworkTM to guide your employer brand strategy across the
total employment experience;
Collective Learning Australia is pleased to publish the 2011 Employer Brand International Employer Branding Global Research study. The study of more than 1700 employees explores the current status of employer branding in companies across all industries and all sizes.
The survey findings identify key trends which should be used to guide the development and mangement of your company's employer brand strategy. The report will assist leaders, vendors, academics and consultants to advise companies and professionals on the current status and future trends in employer branding around the world.
The report provides global and regional (12 regions) answers to the following questions:
Which department(s) is currently responsible for managing your employer brand?
What are your plans for expenditure on employer branding activities in FY 2011/2012?
Has your company developed a clear employer branding strategy?
Which activities are you currently undertaking to enhance your employer brand?
What are the most important activities to achieve your Employer Branding objectives?
What are the most important employer brand attributes in attracting new talent to your company?
What are the challenges you have encountered in managing your employer brand program?
How important is your friends and families' perception and knowledge of your company?
What metrics does your company use to measure the return on investment (ROI) for your employer brand strategy
What are the main communication channels your company is planning to use to communicate your Employer Brand during FY 2011/2012?
Which activity has been most effective in enhancing your company's employer brand?
What are the main benefits you have gained from your employer brand program?
25 Implications For Business are also presented based on a detailed analysis of the findings.
The findings are a must read for corporations serious about building a sustainable business in today's increasingly challenging climate.
Respondent profile
CEO/Managing Director (8%), Executive (6%), General Manager (4%), Vice President (2%), Senior manager (18 %) Managers (23%) Supervisor (9%), Team leader (5%), Officer (11%) Administrator (3%), Other (9%).
Total Responses
1789
Countries
Asia (124 respondents), Australia (294), Europe/UK (544), New Zealand
(42), Poland (54), Russia (231), South Africa (68), South American (12),
Turkey (114), UAE (16), Ukraine (138), USA/Canada (152).
Global Best Practice - 2013 Edition - CD-ROM Version
by Employer Brand International in partnership with Collective Learning Australia
written by Brett Minchington MBA
The world's leading resource on how to develop a world class careers website with practical guidance and case study examples of worlds best practice.
What's inside this world's best practice publication?
PART 1 - Strategy
Introduction Internet usage statistics Figure 1: World Internet Users and Population Stats Figure 2: Internet users in the world by geographic regions Figure 3: World internet penetration rates by geographic region Career websites & employer branding Figure 4: Which activities are you currently undertaking to enhance your employer brand? Figure 5: What is the main communication medium your company is planning to utilize to communicate your employer brand during FY2008/2009? Purpose of a careers website Career website categories Figure 6: Career website architecture E-recruitment technology Figure 7: Sourcing effectiveness reporting using Page Up People Career Website Questionnaire The site map Figure 8: Site Map Career Website Pitfalls Measuring success Figure 9: - Key traffic paths
PART 2 - Key tactics
Career website attributes Front page graphic About the organisation The people who work here Mission Vision Values The culture Commitment to diversity Showcasing innovation The corporate brand Our awards Corporate social responsibility CEO message Annual report Training opportunities Career development Leadership Reward and recognition Remuneration Work environment E-recruitment system Job search function Recruitment process overview Job email alerts Candidate engagement Recruitment FAQ's Graduates Experienced hires Multi-media One-way communication
PART 3 - Career Websites World's Best Practice Guidelines
Career websites world's best practice guidelines Culture Follow real time Interview preparation Interactive games Career pathways The corporate brand Global opportunities Recruitment management system Staff blogs What are the people like I will be Working with? The landing page Media - career videos Media - podcasting Where do I fit in? Job segmentation The inside story Giving back to the community Interactive Candidate engagement
Global Research Study by Employer Brand International CD-ROM Edition
Some questions to consider in your talent attraction strategy:
What influences a person to join your company over another?
Which attributes of the employment experience are most attractive to promote to your target audience in your recruitment communications?
Does your company need a segmented and targeted approach for your communications or does a 'one size fits all' approach still work these days?
The Employer Brand International 'Influencers of Employment Choice' Global Research Study investigates the "Influencers of Employment Choice," specifically which of 15 employer brand attributes have the strongest influence on why employees choose to join an organisation over another.
The report includes global segmented results for region, gender, age, organisation type, position levels and employment tenure. The findings will assist to guide your company's talent attraction strategies and Employer Value Proposition (EVP) positioning strategies.
Turkish companies may be missing out on opportunities to leverage a massive talent pool of Generation Y (born after 1980) employees according to the findings of a new study by Employer Brand International and Dinamo Training & Consulting of employer branding and Generation Y practices in Turkish companies.
The survey findings provide a wakeup call for Turkish leaders it’s time to review their current talent attraction and retention initiatives.
The survey provides responses to the following questions and also provide an opporutnity for companies outside Turkish to benchmark their own performance against Turkish companies:
We have developed an employer brand strategy for our company.
We have developed a social media strategy to recruit talent.
We have at least two of the following departments working closely on our employer brand strategy – HR/Marketing/Communications/IT.
We measure alignment to brand values as part of our performance management system.
We have an active coaching and mentoring program in place to transfer knowledge and build internal capabilities at our company.
We have defined a set of employer brand metrics for our strategy.
We have conducted research to determine the perception current employees have about our company.
We have conducted research to determine the perceptions external candidates have about our company.
We monitor what people are saying about our brand online.
We have identified the leadership competencies we aspire employees at all levels to have.
We have created a database of talented employees who we would like to hire when the time is right.
We have a dedicated careers section on our corporate website.
Managers have access to a leadership development program at our company.
We measure the satisfaction of new staff before the first 30 day period has ended.
We have reviewed our EVP’s in light of the Global Financial Crisis.
We have an active employee referral program which we promote to staff.
We conduct an employee engagement, satisfaction and/or culture survey at least once per year.
We participate in an external annual 'Best Employers' and/or 'Employer of Choice' survey.
Each staff member has a documented career development plan that is reviewed at least annually.
We use an IT system to automate our recruitment process.
We have special talent management programmes for Gen Y employees.
We have special recruitment strategies for Gen Y employees.
We have an active mentoring programme for our Gen Y employees.
We have reviewed our internal communication tools according to the needs of our Gen Y employees.
We have training and development programmes to support gen y employees.
To purchase the ENGLISH version please click here>
To purchase the TURKISH version please click here>
Collective
Learning Australia is pleased to publish the 2012 Employer Brand
International Employer Brand and Employer Value Proposition (EVP) Attributes Global Research study. The global study of more
than 1900 organisations explores the current status of employer branding in
companies across all industries and all sizes.
The
survey findings identify key trends which can be used to guide the
development and management of your company's employer brand strategy at a global and/or local level.
The
report will assist leaders, vendors, academics and consultants to
advise companies and professionals on employer brand and EVP strategy and development.
The report provides global and regional (16 regions) answers to the following questions:
What are the key strategic drivers of the employer brand?
Which Employer Value Proposition's (EVP's) are most important for candidates when choosing an employer?
Which Employer Value Proposition's (EVP's) attracted candidates to work at their current employer?
Which Employer Value Proposition's (EVP's) assist to engage employees?
Which Employer Value Proposition's (EVP's) should companies focus on in order to improve the employment experience and to retain talent?
42 'Implications for Business' are also presented based on a detailed analysis of the findings. These can be used practically inside your organisation to improve talent attraction, engagement and retention efforts.
Total Responses
1924
Regions/Countries Asia, UK, Australia, Colombia, Ukraine, Europe other (except Poland and Spain), New Zealand, Poland, Russia, Scandinavia, South Africa, South America (other), Spain, Turkey, UAE and USA/Canada
For more information about Employer Brand International or how you can use the survey tool to measure the strength of your employer brand or to obtain further insights about the global survey findings please contact:
Brett Minchington
$89.00 AUD
Meet Brett at one of his upcoming Global Tour events in your country - 
The follow up book to
-201
Global Best Practice - 2013 Edition - CD-ROM Version
Turkish companies may be missing out on opportunities to leverage a massive talent pool of Generation Y (born after 1980) employees according to the findings of a new study by Employer Brand International and Dinamo Training & Consulting of employer branding and Generation Y practices in Turkish companies. 
