Employer Brand Strategic Audit

The Employer Brand Strategic Audit includes:

The starting point of building your longer term employer brand strategy is to define your current employer brand in the minds of your current employees and external market including stakeholders, customers and potential employees. The audit is customised for each organisation and may include some (or all) of the following:

• A comprehensive audit of your employer brand using the Employer Brand Excellence FrameworkTM
  
  
• Survey of CEO/Senior Leadership team using the EBI Employer Brand Attributes IndexTM Survey
  
  
• In depth 1-1 interviews with your CEO/MD and Senior Leadership team to determine current perceptions of the employer brand, commitment to change and future talent needs
  
  
• A series of focus groups with a sample of your employee population and external stakeholders to define the key drivers and aspirations of your employer brand
  
  
• A survey to determine the level of employee engagement in your organisation using the MT24 Engagement Survey
  
  
• Employer Value Proposition (EVP) survey of the employee population
  
  
• Review of your HR systems, policies and practices to determine how effective talent is being acquired, inducted an developed.
  
  
• Review of your competitor's recruitment activities to assess how your firm compares and how unique it's recruitment messages are.
  
  
• Collaboration with Partners and Senior Associates of Employer Brand International
  
  
• Development of creative concepts on Employer Value Proposition (EVP) execution across major brand touchpoints.
  
  
• Employer brand communications planning
  
  

A major outcome of the audit will be a comprehensive management report detailing:

1. Benchmarking of your current employer brand activities against major public and private companies
   
2. A strategic road map to guide your Employer Brand strategy and thinking
   
3. Reporting on the key drivers of your current employer brand and assessment of the gaps between the aspirations of leaders and expectations of employees
   
4. Development of your Employer Brand Market Positioning and EVP's
   

The Employer Brand Excellence FrameworkTM is detailed in the book 
"Your Employer Brand attract-engage-retain" - the most comprehensive guide to employer brand ever published more>

To inquire further about our employer brand audit services please contact our Principal Employer Brand Strategist Brett Minchington MBA directly by clicking here> or phone direct on 0417 81588 (in Australia) or +61 417815888 (outside Australia).