Employer Branding is the most critical PEOPLE MANAGEMENT topic in today's flattened global business environment. The economic downturn has focused the importance of people in delivering the brand promise. Increasingly the shareholder value of a company rests in its intangible assets e.g. it's people, reputation and culture.
Our Managing Director Brett Minchington MBA provides some insights into employer branding in an interview in Germany during a 2009
Employer Brand Global Masterclass European Tour
'People are our most critical assets'
Is your organisation investing in and managing its employer brand?
Organisations spend millions on their corporate brand. But how much do they invest in their Employer Brand? What is the process involved? What are the business benefits? How do you measure the ROI of your investment on your employer brand?
International employer brand author and strategist, Brett Minchington MBA can answer these questions. In 2006 Brett authored the world's most comprehensive book on employer branding ever published. The book is the International 'book of choice' on employer branding and is read by Executives in leading firms (such as Toyota (Aust), The McDonalds Corporation (US), Deutsche Bank (UK), Clarks (UK), Cirque du Soleil (Canada), JP Morgan (UK), Telstra (Aust), MTV (UK), Deloitte (Aust) in more than 40 country's including USA, Australia, UK, Canada, Hong Kong, China, Italy, Belgium, Brazil, Denmark and NZ.
Brett is also an in demand guest speaker and keynote presenter at major industry conferences and corporate events and has delivered sessions in more than 30 cities in 20 countires including UK, Australia, USA, France, Netherlands, New Zealand, Kuala Lumpur, Manila, Dubai, India, Italy, Switzerland and Singapore more>.
Brett is the winner of the prestigious Global HR Leadership award for his contribution to HR Leadership. The award was presented at the 2008 Asia Pacific HRM Congress held in Mumbai, India.
Brett's work in employer branding has been published globally in leading magazines, journals and newspapers including The Economist (Turkey), Business Week (Turkey), ERE Journal of Corporate Recruiting Leadership (USA) Human Resource Magazine (Aust), The Advertiser (Australia), Herald Sun (Australia), The Times of India (India), Personnel Today (UK), Executive Grapevine (UK), HR Future (South Africa), HRM (Singapore) Human Resources (New Zealand), Singapore HR Institute (Singapore), Human Capital Magazine (Aust), New Zealand Management (New Zealand), HR Professional (Canada) and Universum Quarterly (Global).
International research consistently shows that companies with a strong employer brand attract, engage and retain talent better than their competitors and the difference shows in bottom line returns and increase in shareholder value.
Partner with one of the world's leading employer brand experts and his global team today - click on the links below to learn more.
connect with Brett Minchington
publications - speaking schedule - consulting - employer brand executive briefings -
employer brand orientation workshops - employer brand audit - employee research - media - book reviews